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Medical Supplies

Maybe

An estimated 0.3% of orders come back. But the average product has 22,486 reviews to catch up to, so Medical Supplies is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$872K/yr1.7M searches / yr
90-day growth
-5.6%search demand this quarter
Competition
52%top-5 click share · 20 brands · 120 sellers

Flapen Score

Medical Supplies against its category

The dotted line is the Health & Household average. Past it, Medical Supplies is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medical Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Medical Supplies 1.7M times last year and spent an estimated $872K. The top 5 brands take 61% of clicks. Demand peaks in Mar. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $872K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
4.1%
Market size, estimated
$872Ka year
Peak month
March2.3× the quietest month
Top search term
medical supplies542K searches a year

02 · Price

A sale here is worth $12.19.

Listings sell for $12.19 on average, from $3.02 to $73.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $12.19 that is $6K to $9K a year per listing.

Average price
$12.19under the $15 to $100 sweet spot
Price range
$3.02–$73.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #31 within Bandages & Bandaging Supplies. It carries 22,486 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#31in Bandages & Bandaging Supplies
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
22,486per listing
Listings tracked
25

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Medical Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

120

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

34%

  • Brand 129%
  • Brand 212%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Medical Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.3×

Search terms

Top Medical Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical supplies542K/yr
  • first aid supplies370K/yr
  • medical350K/yr
  • wound care235K/yr
  • medical supplies & equipment81K/yr
  • wound care kit32K/yr
  • first aid essentials22K/yr
  • first aid items14K/yr
  • emergency medical supplies23K/yr
  • medical supply23K/yr

Reviews and returns

What reviews say buyers love and hate about Medical Supplies

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Measurement/Reading Accuracy”
0.3%of orders come back
“Bad readings”
A buyer, on “Measurement/Reading Accuracy”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Medical Supplies questions

Answered from the same tracked data.