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Medical Alert Necklace

Fail

The top 5 brands take 95% of clicks, so Medical Alert Necklace is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$140K/yr325K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
70%top-5 click share · 7 brands · 9 sellers

Flapen Score

Medical Alert Necklace against its category

The dotted line is the Health & Household average. Past it, Medical Alert Necklace is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Medical Alert Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Medical Alert Necklace 325K times last year and spent an estimated $140K. The top 5 brands take 95% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
325K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
1.6%
Market size, estimated
$140Ka year
Peak month
May1.3× the quietest month
Top search term
medical alert necklace91K searches a year

02 · Price

A sale here is worth $27.42.

Listings sell for $27.42 on average, from $12.00 to $87.03. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $27.42 that is $3K to $7K a year per listing.

Average price
$27.42inside the $15 to $100 sweet spot
Price range
$12.00–$87.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #1,181 within Health Monitors. It carries 637 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
63%
Out of stock, average day
0.5%
Average rank
#1,181in Health Monitors
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
637per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Medical Alert Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

9

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 160%
  • Brand 221%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Medical Alert Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Medical Alert Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medical alert necklace91K/yr
  • medical alert necklace for women34K/yr
  • medical alert tag33K/yr
  • medical alert necklace for men19K/yr
  • medical necklace16K/yr
  • medical id necklace19K/yr
  • medical id tags15K/yr
  • medical necklace for women13K/yr
  • medic alert necklace for women11K/yr
  • my id8K/yr

Reviews and returns

What reviews say buyers love and hate about Medical Alert Necklace

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
10%of negative reviews mention “Assembly/Installation”
4.9%of orders come back
“Setup was a little tricky”
A buyer, on “Assembly/Installation”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Medical Alert Necklace questions

Answered from the same tracked data.