Medical
MaybeAn estimated 0.3% of orders come back. But the average product has 22,486 reviews to catch up to, so Medical is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $872K/yr1.7M searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 52%top-5 click share · 20 brands · 120 sellers
Flapen Score
Medical against its category
The dotted line is the Health & Household average. Past it, Medical is stronger. Inside it, weaker.
Market
The Medical market on Amazon at a glance
Shoppers on Amazon United States searched for Medical 1.7M times last year and spent an estimated $872K. The top 5 brands take 61% of clicks. Demand peaks in Jun–Jul. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $872K a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $872Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- medical supplies542K searches a year
02 · Price
A sale here is worth $12.19.
Listings sell for $12.19 on average, from $3.02 to $73.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $12.19 that is $6K to $9K a year per listing.
- Average price
- $12.19under the $15 to $100 sweet spot
- Price range
- $3.02–$73.89
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #31 within Bandages & Bandaging Supplies. It carries 22,486 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #31in Bandages & Bandaging Supplies
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 22,486per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Medical products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
KardiaMobile 1-Lead EKG Monitor Medical-Grade FDA-Cleared Personal Heart Monitor Detects Normal AFib & Arrhythmias 30 Second Results Works with Most Smartphones HSA&FSA Eligible
- Price
- $73.89
- Rating
- 4.4/5
- Reviews
- 83,279
- Age
- 10y ago

Bactine Max Pain Relieving Antiseptic Spray with Lidocaine First Aid Pain + Itch Relief No-Sting Kills 99% of Germs* 5oz
- Price
- $5.72
- Rating
- 4.7/5
- Reviews
- 14,191
- Age
- 7y ago

Neosporin Original First Aid Triple Antibiotic Ointment with Bacitracin Zinc for Infection Protection Wound Care Treatment & Helps Minimize the Appearance of Scars for Minor Wounds .5 oz
- Price
- $4.84
- Rating
- 4.8/5
- Reviews
- 44,498
- Age
- 19y ago

BleedStop First Aid Powder for Blood Clotting Trauma Kit Blood Thinner Patients Camping Safety and Survival Equipment for Moderate to Severe Bleeding Wounds or Nosebleeds - 4 (15g) Pouches
- Price
- $14.75
- Rating
- 4.8/5
- Reviews
- 12,379
- Age
- 5y ago

Amazon Basic Care Gauze Pads 4x4 Sterile Medical Wound Dressing Sponges 12-Ply Extra Absorbent for Cleaning Covering & Cushioning Cuts & Minor Injuries 50 Count 1-Pack (Previously All Health)
- Price
- $6.69
- Rating
- 4.8/5
- Reviews
- 7,669
- Age
- 2y ago
Trending
estimated 90-day click momentum
KardiaMobile 1-Lead EKG Monitor Medical-Grade FDA-Cleared Personal Heart Monitor Detects Normal AFib & Arrhythmias 30 Second Results Works with Most Smartphones HSA&FSA Eligible
- Price
- $73.89
- Rating
- 4.4/5
- Reviews
- 83,279
- Age
- 10y ago

BAND-AID Brand Flexible Fabric Adhesive Bandages Comfortable Sterile Protection & Wound Care for Minor Cuts Scrapes & Burns First Aid Kit Essential Non-Stick Hurt-Free Pad Assorted Sizes 100 Ct
- Price
- $8.63
- Rating
- 4.8/5
- Reviews
- 95,327
- Age
- 19y ago

MED PRIDE Sterile Alcohol Prep Pads Antiseptic 70% Isopropyl Individually Wrapped Medical Grade 2 Ply Wipes (200 Count (Pack of 1) White)
- Price
- $5.98
- Rating
- 4.7/5
- Reviews
- 44,807
- Age
- 8y ago

Band-Aid Brand Antiseptic Cleansing Foam for Kids First Aid Antiseptic Foam Kills Germs to Prevent Infection with Benzalkonium Cl No Sting 2.3 fl. oz
- Price
- $4.99
- Rating
- 4.8/5
- Reviews
- 1,526
- Age
- 4y ago

Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz
- Price
- $6.24
- Rating
- 4.6/5
- Reviews
- 44,840
- Age
- 12y ago
Newest
by launch date
Amazon Basic Care Gauze Pads 4x4 Sterile Medical Wound Dressing Sponges 12-Ply Extra Absorbent for Cleaning Covering & Cushioning Cuts & Minor Injuries 50 Count 1-Pack (Previously All Health)
- Price
- $6.69
- Rating
- 4.8/5
- Reviews
- 7,669
- Age
- 2y ago

AZEN 25 Pack Gauze Rolls Bandages 3 in x 4.1 Yards Premium Medical Supplies & First Aid Supplies Bandage Wrap Vet Wrap Mummy Wraps
- Price
- $8.08
- Rating
- 4.6/5
- Reviews
- 3,025
- Age
- 2y ago

AZEN 16 Pack Self Adhesive Bandage Wrap Black 2 X 5 Yards Black Athletic Tape Vet Wrap Tattoo Grip Tape WrapAnkle Tape Cohesive Bandage Wrap
- Price
- $8.65
- Rating
- 4.7/5
- Reviews
- 3,325
- Age
- 3y ago

Sting-kill First Aid Anesthetic Swabs Instant Pain + Itch Relief from Bee Stings and Bug Bites First Aid Kit Refill Supplies 10-Count
- Price
- $10.02
- Rating
- 4.7/5
- Reviews
- 1,823
- Age
- 3y ago

BAND-AID Brand Travel Ready Portable Emergency First Aid Kit Minor Wound Care Perfect for Home Car Camping Travel & Outdoor Essentials Supplies Include Bandages Neosporin & Tylenol 80 Piece
- Price
- $10.58
- Rating
- 4.8/5
- Reviews
- 13,862
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
120
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 92%
Open market
34%
- AliveCor29%
- Band-Aid12%
- Bactine MAX10%
- AZEN6%
- Johnson & Johnson4%
- BleedStop4%
Demand
Medical search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 1.9×
Search terms
Top Medical search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- medical supplies542K/yr
- first aid supplies370K/yr
- medical350K/yr
- wound care235K/yr
- medical supplies & equipment81K/yr
- wound care kit32K/yr
- first aid essentials22K/yr
- first aid items14K/yr
- emergency medical supplies23K/yr
- medical supply23K/yr
Reviews and returns
What reviews say buyers love and hate about Medical
We read the reviews and the return reasons for every product selling here.
“Bad readings”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Medical questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









