Is mederma kids profitable to sell on Amazon United States?

The niche generates $302K/yr across 6 tracked products. 90-day search growth is +47.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the mederma kids niche?

4 brands and 30 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mederma kids?

Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.8%.

When does demand for mederma kids peak?

Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.

What does it cost to enter the mederma kids niche?

Listings span $10.01–$29.06; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 3,821 reviews — the moat a new listing must climb.

Mederma Kids

Worth a look

Shows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Incredible12.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.05

avg listing price — sweet spot $15–$100

Price range

Good$10.01–$29.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+47.9%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$302K

$302K/yr · 166K searches

Review moat

Okay3,820.67

avg incumbent reviews — the moat a new listing must climb

Competition

Bad98%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is mederma kids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mederma kids is a $302K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

mederma kids market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 25K–30K; avg 4,000–5,000/product
Revenue / yr: $376K–$452K; units × avg price
Conversion rate: 12.1%
Avg BSR: #548
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 9.0%
Avg brand age: 70 months
Avg seller age: 143 days

Competition: brands, sellers & click share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

Mederma48%
ScarAway37%
Cicatricure13%
FIRE ROSE2%

mederma kids demand & seasonality

Weekly Amazon search volume, last 104 weeks — +47.9% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Open Trend

Top mederma kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

scar cream for kids37K/yr +58.2%13.3% conv.
mederma scar cream kids18K/yr +77.8%14.6% conv.
mederma kids20K/yr +20.1%11.5% conv.
mederma for kids17K/yr +23.7%12.3% conv.
kids scar cream12K/yr +50.0%13.8% conv.
mederma kids scar cream7K/yr +54.3%13.2% conv.
baby scar cream5K/yr +52.3%9.9% conv.
scar removal cream for kids5K/yr +61.1%7.3% conv.
mederma for kids scar cream5K/yr +30.7%18.4% conv.
scar away kids5K/yr +27.5%23.1% conv.

All search terms

Top mederma kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ScarAway Kids Silicone Scar Gel 100% Medical-Grade Helps Improve Size Color & Texture of Hypertrophic & Keloid Scars on Face & Body from Injury Burns & Surgery Water Resistant Clear 6g

ScarAway$10.014.4★6,179 rev

Mederma Scar Gel for Kids - Reduces Appearance of Old & New Scars from Cuts Burns Surgery Insect Bites & Scrapes Grape Scented Goes on Purple & Rubs in Clear Ages 2+ 0.70 Oz

Mederma$12.384.4★1,724 rev

Mederma Scar Gel for Kids; Reduces the Appearance of Old and New Scars from Cuts Burns Surgery; Goes on Purple and Rubs in Clear; Grape Scented; Ages 2+ 40g (2 x 20g)

Mederma$29.064.4★112 rev

Cicatricure Advanced Scar Gel for Kids Grape Scent For Face & Body 1 oz

Cicatricure$11.474.5★285 rev

Mederma Advanced Scar Gel - Treats Old & New Scars Reduces Appearance of Scars from Acne Surgery Burns Injury & Stretch Marks 0.70 Oz (20g)

Mederma$15.604.4★14,561 rev

Newest

by launch date

Silicone Scar Sheets for Kids Scars: Dinosaurs Silicone Scar Tape (1.6x 60 Roll-1.5M) - Medical Grade Silicone Scar Sheets for Surgical Scar Acne Burn Keloid

FIRE ROSE$11.7663 rev

1y ago

Cicatricure Advanced Scar Gel for Kids Grape Scent For Face & Body 1 oz

Cicatricure$11.47285 rev

1y ago

ScarAway Kids Silicone Scar Gel 100% Medical-Grade Helps Improve Size Color & Texture of Hypertrophic & Keloid Scars on Face & Body from Injury Burns & Surgery Water Resistant Clear 6g

ScarAway$10.016,179 rev

2y ago

Mederma Scar Gel for Kids; Reduces the Appearance of Old and New Scars from Cuts Burns Surgery; Goes on Purple and Rubs in Clear; Grape Scented; Ages 2+ 40g (2 x 20g)

Mederma$29.06112 rev

4y ago

Mederma Scar Gel for Kids - Reduces Appearance of Old & New Scars from Cuts Burns Surgery Insect Bites & Scrapes Grape Scented Goes on Purple & Rubs in Clear Ages 2+ 0.70 Oz

Mederma$12.381,724 rev

5y ago

What reviews say buyers love and hate about mederma kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality”

Efficiency17%

“Seems to work very well”

Value For Money7%

“Good quantity for the price”

Advertised Vs Actual Product7%

“As promised”

Ease Of Use7%

“Easy to use”

Smell5%

“really nice light smell that seems natural”

Symptom Reduction4%

“He was impressed with how quickly he saw results from the product”

Absorbency4%

“Clear, absorbs well”

Soft Feel3%

“Good cream”

Color2%

“lighter in color”

What buyers complain about

Allergies16%

“Allergic reaction”

Functionality-Overall14%

“Didn't work”

Value For Money9%

“it can get very expensive though”

Smell9%

“This one is a strange one being that it is candy scented for no reason”

Size-Overall7%

“Too small”

Color7%

“It turned black”

Symptom Reduction5%

“No visual improvement whatsoever”

Adhesion/Stickiness3%

“It doesn't stick very well”

Sensitivity-Overall3%

“can cause burns in some people”

Skin Health3%

“Broke me out something in this gel didnt work with my skin”

Top return reasons

Functionality-Overall29%

Advertised Vs Actual Product11%

Size-Overall10%

Product Condition8%

Value For Money7%

Smell6%

Leak-Proof4%

Defective Material/Parts3%

Ingredients-Overall2%

Moist/Dry2%

Common mederma kids questions

Is mederma kids profitable to sell on Amazon United States?: The niche generates $302K/yr across 6 tracked products. 90-day search growth is +47.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the mederma kids niche?: 4 brands and 30 sellers compete. The top 5 products take 98% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mederma kids?: Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.8%.
When does demand for mederma kids peak?: Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
What does it cost to enter the mederma kids niche?: Listings span $10.01–$29.06; the average listing price is $15.05 (sweet spot $15–$100). The average incumbent carries 3,821 reviews — the moat a new listing must climb.