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Mederma Kids

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Mederma Kids is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$302K/yr166K searches / yr
90-day growth
+47.9%search demand this quarter
Competition
98%top-5 click share · 4 brands · 30 sellers

Flapen Score

Mederma Kids against its category

The dotted line is the Health & Household average. Past it, Mederma Kids is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mederma Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Mederma Kids 166K times last year and spent an estimated $302K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +47.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $302K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+47.9%
Conversion, latest week
12.1%
Market size, estimated
$302Ka year
Peak month
June2.1× the quietest month
Top search term
scar cream for kids37K searches a year

02 · Price

A sale here is worth $15.05.

Listings sell for $15.05 on average, from $10.01 to $29.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 4,000 to 5,000 of them. At $15.05 that is $60K to $75K a year per listing.

Average price
$15.05inside the $15 to $100 sweet spot
Price range
$10.01–$29.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
4,000–5,000
Revenue per listing a year
$60K–$75K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #548 within Scars & Wounds. It carries 3,821 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#548in Scars & Wounds
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
3,821per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Mederma Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Brand 148%
  • Brand 237%
  • Brand 313%
  • Brand 42%

Demand

Mederma Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Mederma Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scar cream for kids37K/yr
  • mederma scar cream kids18K/yr
  • mederma kids20K/yr
  • mederma for kids17K/yr
  • kids scar cream12K/yr
  • mederma kids scar cream7K/yr
  • baby scar cream5K/yr
  • scar removal cream for kids5K/yr
  • mederma for kids scar cream5K/yr
  • scar away kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Mederma Kids

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Allergies”
0.8%of orders come back
“Allergic reaction”
A buyer, on “Allergies”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Mederma Kids questions

Answered from the same tracked data.