Meal Replacement Shake
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.4M$3.4M/yr · 2.1M searches
Avg price
Incredible$29.25avg listing price — sweet spot $15–$100
Price range
Great$9.72–$76.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Review moat
Bad7,996.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand
Is meal replacement shake profitable on Amazon?
According to Flapen's Amazon United States niche tracking, meal replacement shake is a $3.4M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
meal replacement shake market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 125K–150K
- avg 3,000–4,000/product
- Revenue / yr
- $3.7M–$4.4M
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #24
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 7.2%
- Avg brand age
- 76 months
- Avg seller age
- 135 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
583
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
52%
Top 20: 85%
Open market
6%
- SlimFast84%
- Garden of Life3%
- Premier Protein2%
- Animal2%
- Ka'Chava2%
- REDCON12%
- Open — no brand owns it (5 brands, 6%)
meal replacement shake demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.7×
Top meal replacement shake search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- slim fast499K/yr
- meal replacement346K/yr
- meal replacement powder211K/yr
- slimfast150K/yr
- meal replacement shakes for weight loss124K/yr
- slim fast high protein shake127K/yr
- slimfast shakes meal replacement126K/yr
- slim fast meal replacement shake76K/yr
- weight loss shakes103K/yr
- slimfast high protein shakes74K/yr
Top meal replacement shake products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.234.6★9,117 rev
SlimFast Meal Replacement Powder Original Rich Chocolate Royale 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.564.7★4,096 rev
SlimFast Protein Shake Chocolate- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)
SlimFast$24.714.5★2,087 rev
SlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)
SlimFast$22.004.5★1,098 rev
SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.024.5★287 rev
Newest
by launch dateSlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.02287 rev
SlimFast Meal Replacement Shake Original Rich Chocolate Royale No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.04237 rev
SlimFast Meal Replacement Shake Original Cappuccino Delight No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.02293 rev
SlimFast Protein Shake NEW Milk Chocolate- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 11 Fl Oz (Pack of 12)
SlimFast$23.59541 rev
SlimFast High Protein Smoothie Mix Plus Fruit Powder High Protein Meal Replacement Powder Fiber Vitamin C 21 Servings 1.29 Pounds Strawberry Banana (Packaging May Vary)
SlimFast$23.89347 rev
Trending
90-day click momentumSlimFast Protein Shake Vanilla- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)
SlimFast$22.004.5★
Garden of Life Meal Replacement Shakes Vegan Raw Organic Protein Powder Vanilla Protein Powder with Plant Based Pea Protein Sprouts Greens Probiotics Dairy Free 28 Servings
Garden of Life$38.054.4★
SlimFast Meal Replacement Shake Original Creamy Milk Chocolate No Added Sugar Meal Replacement Shakes 10g Ready to Drink Protein 5g Fiber 25 Vitamins and Minerals 11 Fl. Oz 12 Count
SlimFast$20.024.5★
SlimFast Meal Replacement Powder Original French Vanilla Weight Loss Shake Mix 10g of Protein 22 Servings (Packaging May Vary)
SlimFast$11.234.6★
SlimFast Protein Shake Chocolate- 20g Protein Meal Replacement Shake Ready to Drink High Protein with Low Carb and Low Sugar 24 Vitamins and Minerals 12 Count (Pack of 1) (Packaging May Vary)
SlimFast$24.714.5★
What reviews say buyers love and hate about meal replacement shake
What buyers praise and complain about, mined from review topics.What buyers love
“Great tasting shakes”
“Great protein powder”
“I was very pleased with the Vanilla flavor”
“Excellent Product”
“Best value”
“easier to handle”
“It blends very easily”
“Easy to mix”
“has a smooth chocolate flavor that tastes good without being overly sweet”
“As advertised”
What buyers complain about
“Gritty taste”
“The flavor is gross to me”
“To expensive”
“We do not eat very good”
“Gross texture”
“It's got too much sugar”
“Harmful ingredients”
“It is very artificially sweetened tasting”
“Very watery”
“It does not dissolve”
Top return reasons
Common meal replacement shake questions
- Is meal replacement shake profitable to sell on Amazon United States?
- The niche generates $3.4M/yr across 34 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the meal replacement shake niche?
- 11 brands and 583 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in meal replacement shake?
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- When does demand for meal replacement shake peak?
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- What does it cost to enter the meal replacement shake niche?
- Listings span $9.72–$76.80; the average listing price is $29.25 (sweet spot $15–$100). The average incumbent carries 7,996 reviews — the moat a new listing must climb.