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Mct Oil Powder

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -5.9% this quarter, so Mct Oil Powder is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$1.1M/yr409K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
66%top-5 click share · 10 brands · 18 sellers

Flapen Score

Mct Oil Powder against its category

The dotted line is the Health & Household average. Past it, Mct Oil Powder is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mct Oil Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Mct Oil Powder 409K times last year and spent an estimated $1.1M. The top 5 brands take 85% of clicks. Demand peaks in Feb–Mar. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 409K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
409K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
10.0%
Market size, estimated
$1.1Ma year
Peak month
February2.4× the quietest month
Top search term
mct oil powder206K searches a year

02 · Price

A sale here is worth $27.39.

Listings sell for $27.39 on average, from $13.78 to $45.84. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $27.39 that is $55K to $68K a year per listing.

Average price
$27.39inside the $15 to $100 sweet spot
Price range
$13.78–$45.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
$55K–$68K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #49 within MCT Oil. It carries 1,981 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#49in MCT Oil
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
1,981per listing
Listings tracked
15

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mct Oil Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Brand 132%
  • Brand 224%
  • Brand 317%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (4 brands, 11%)

Demand

Mct Oil Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 2.4×

Search terms

Top Mct Oil Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mct oil powder206K/yr
  • mct powder81K/yr
  • mct oil powder organic20K/yr
  • mct powder organic15K/yr
  • mct oil organic powder10K/yr
  • organic mct oil powder10K/yr
  • c8 mct oil powder10K/yr
  • mct powder for coffee7K/yr
  • mtc powder7K/yr
  • native path mct powder9K/yr

Reviews and returns

What reviews say buyers love and hate about Mct Oil Powder

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible aftertaste”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mct Oil Powder questions

Answered from the same tracked data.