Mct Oil Powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$27.39avg listing price — sweet spot $15–$100
Price range
Great$13.78–$45.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 409K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,980.87avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Is mct oil powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mct oil powder is a $1.1M/yr Amazon United States market (409K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mct oil powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 40K–50K
- avg 2,000–2,500/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.1%
- Avg brand age
- 61 months
- Avg seller age
- 158 days
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
18
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
11%
- Micro Ingredients32%
- Nutricost24%
- Garden of Life17%
- It's Just!7%
- NativePath5%
- Z Natural Foods5%
- Open — no brand owns it (4 brands, 11%)
mct oil powder demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.4×
Top mct oil powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mct oil powder206K/yr
- mct powder81K/yr
- mct oil powder organic20K/yr
- mct powder organic15K/yr
- mct oil organic powder10K/yr
- organic mct oil powder10K/yr
- c8 mct oil powder10K/yr
- mct powder for coffee7K/yr
- mtc powder7K/yr
- native path mct powder9K/yr
Top mct oil powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Micro Ingredients Organic MCT Oil Powder with Prebiotic Fiber 1 Pound (16 Ounce) | C8 MCT Oil for Coffee Creamer | No GMOs Keto Diet Vegan
Micro Ingredients$29.364.6★5,353 rev
Garden of Life Dr. Formulated Organic MCT Powder with MCTs from Coconuts Prebiotic Fiber & Probiotics Digestion Support Fast Fuel for Body & Brain Non-GMO Gluten-Free Vegan 30 Servings
Garden of Life$20.554.5★4,103 rev
Nutricost MCT Oil Powder 1LB (16oz) - Great for Keto
Nutricost$23.624.5★2,956 rev
Its Just! MCT Oil Powder with Prebiotic Fiber - Keto Non-GMO C8 C10 Coffee Creamer - 24 oz
It's Just!$31.454.5★331 rev
NativePath MCT Oil Powder Keto C8 & C10 Unflavored 25 Servings
NativePath$35.294.2★929 rev
Newest
by launch date
PureGood Organic MCT Oil Powder with Prebiotic Fiber 1 Pound (16 oz) | C8 & C10 from Coconuts | MCT Oil Coffee Creamer Unflavored | Non-GMO Vegan Kosher Gluten Free
PureGood$22.8839 rev
Micro Ingredients Organic MCT Oil Powder with Prebiotic Fiber 8 oz | C8 MCT Oil for Coffee Creamer | No GMOs Keto Diet Vegan
Micro Ingredients$17.9132 rev
Z Natural Foods Organic MCT Oil Powder - From Coconut with Prebiotic Acacia Fiber C8 & C10 - Plant-Based Vegan Creamer For Tea Coffee Shakes & Smoothies - Keto & Paleo Friendly Unflavored
Z Natural Foods$25.23151 rev
MCT Oil Powder 8 oz - Prebiotic Nutritional Supplements for Coffee Creamer Quickly Fuel for Body and Brain
Beleon Goods For Life$15.9648 rev
Its Just! MCT Oil Powder with Prebiotic Fiber - Keto Non-GMO C8 C10 Coffee Creamer - 24 oz
It's Just!$31.45331 rev
Trending
90-day click momentumMicro Ingredients Organic MCT Oil Powder with Prebiotic Fiber 8 oz | C8 MCT Oil for Coffee Creamer | No GMOs Keto Diet Vegan
Micro Ingredients$17.914.5★
PureGood Organic MCT Oil Powder with Prebiotic Fiber 1 Pound (16 oz) | C8 & C10 from Coconuts | MCT Oil Coffee Creamer Unflavored | Non-GMO Vegan Kosher Gluten Free
PureGood$22.883.9★
Perfect Keto 7g MCT Oil Powder Medium Chain Triglycerides Supplement Non Dairy Coffee Creamer for Keto Diet Ketogenic MCT Oil Mix for Coffee Smoothie Protein Shakes and Tea Vanilla 30 Servings
Perfect Keto$38.764.3★
Nutricost Premium MCT Oil Powder 2 LB (Keto Ketosis and Ketogenic Diets)
Nutricost$38.014.5★
Z Natural Foods Organic MCT Oil Powder - From Coconut with Prebiotic Acacia Fiber C8 & C10 - Plant-Based Vegan Creamer For Tea Coffee Shakes & Smoothies - Keto & Paleo Friendly Unflavored
Z Natural Foods$25.234.3★
What reviews say buyers love and hate about mct oil powder
What buyers praise and complain about, mined from review topics.What buyers love
“No weird taste”
“Excellent product”
“Mixes easily”
“blends well in coffee”
“Good price”
“Easy to use”
“The flavor is mild”
“Good for your health and ketosis”
“Energy boost”
“So it works for vegans”
What buyers complain about
“Horrible aftertaste”
“Old look to new look shows they have gone from 1 gram. old ingredients”
“- It's unflavored, so it won't dramatically change the taste of what you're having”
“I am not taking for weight loss or appetite suppression”
“It does not dissolve easily”
“MCT oil”
“Its expensive”
“Arrived clumpy, has funny color and smells fishy”
“Increased acid reflux Have tried 3 weeks without let up”
“not necessarily for any health benefits it may or may not provide”
Top return reasons
Common mct oil powder questions
- Is mct oil powder profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mct oil powder niche?
- 10 brands and 18 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in mct oil powder?
- Top complaints mined from reviews: Taste-Overall, Ingredients-Overall, Flavor. The return rate is 0.0%.
- When does demand for mct oil powder peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.4× the quietest.
- What does it cost to enter the mct oil powder niche?
- Listings span $13.78–$45.84; the average listing price is $27.39 (sweet spot $15–$100). The average incumbent carries 1,981 reviews — the moat a new listing must climb.