Is mct oil gallon profitable to sell on Amazon United States?

The niche generates $51K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (42/100).

How competitive is the mct oil gallon niche?

7 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in mct oil gallon?

Top complaints mined from reviews: Taste-Overall, Leak-Proof, Oily/Greasy. The return rate is 0.1%.

When does demand for mct oil gallon peak?

Demand peaks in Dec; the busiest month runs 8.2× the quietest.

What does it cost to enter the mct oil gallon niche?

Listings span $15.81–$102.05; the average listing price is $60.10 (sweet spot $15–$100). The average incumbent carries 4,926 reviews — the moat a new listing must climb.

Mct Oil Gallon

Skip it

A small market ($51K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Price range

Great$15.81–$102.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$60.10

avg listing price — sweet spot $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad4,925.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-9.7%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$51K

$51K/yr · 6K searches

Signals Low Review Barrier High Price

Is mct oil gallon profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mct oil gallon is a $51K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mct oil gallon market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $30K–$45K; units × avg price
Conversion rate: 13.5%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 5.0%
Avg brand age: 89 months
Avg seller age: 190 days

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

velona42%
Verdana28%
Nature's Oil14%
Amazon Brand - Solimo5%
Nutiva5%
Nature's Way3%
Open — no brand owns it (1 brand, 3%)

mct oil gallon demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 8.2×

Open Trend

Top mct oil gallon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

velona MCT Coconut Oil 1 Gallon / 128 Fl Oz | 100% Pure and Natural Carrier Oil | Fractionated | Skin Face Body Hair Care | Use Today - Enjoy Results

velona$45.504.7★101 rev

Fractionated Coconut Oil (MCT Oil) Oil Gallon for Massage Diluting Essential Oils Hair & Skin Care Moisturizer - by Natures Oil

Nature's Oil$48.494.6★769 rev

Verdana USDA Certified Organic Coconut MCT Oil Fractionated Coconut Oil No Palm Kernel Used Kosher Food Grade Non-GMO Great for Keto and Paleo Diets 1Gallon

Verdana$80.754.6★535 rev

Verdana Food Grade MCT Oil 1 Gallon (128 Fl Oz) Premium C8/C10 Triglycerides Keto & Paleo Friendly Non-GMO Kosher Trusted Brand for Energy Sports Nutrition Aromatherapy & Massage

Verdana$73.344.7★249 rev

Verdana MCT Oil Fractionated 100% from Coconut - 1 Gallon - Kosher Food Grade Vegan Non-GMO - Great for Keto and Paleo Diet (128 Fl Oz)

Verdana$77.804.7★639 rev

Newest

by launch date

velona USDA Certified Organic MCT Coconut Oil - 1 Gallon / 128 Fl Oz | 100% from Coconut | Fractionated | Skin Face Body Hair Care | Use Today - Enjoy Results

velona$58.8112 rev

7mo ago

Verdana Coconut MCT Oil 1 Gallon Food Grade for Keto Coffee Unflavored Natural Oil Pulling Mouthwash Massage Aromatherapy 100% from Coconut - Medium Chain Triglycerides Non-GMO Kosher

Verdana$76.5065 rev

2y ago

Fractionated Coconut Oil (MCT Oil) Oil Gallon for Massage Diluting Essential Oils Hair & Skin Care Moisturizer - by Natures Oil

Nature's Oil$48.49769 rev

5y ago

Amazon Brand - Solimo MCT Liquid Coconut Oil Unflavored Vegan & Gluten-free 32 fl oz

Amazon Brand - Solimo$15.815,200 rev

5y ago

velona MCT Coconut Oil 1 Gallon / 128 Fl Oz | 100% Pure and Natural Carrier Oil | Fractionated | Skin Face Body Hair Care | Use Today - Enjoy Results

velona$45.50101 rev

6y ago

What reviews say buyers love and hate about mct oil gallon

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Excellent product”

Value For Money9%

“Good product at a reasonable price”

Taste-Overall6%

“Doesnt interfere with the Coffe taste”

Vegan/Organic5%

“Organic MCT oil”

Smell5%

“It has a lovely coconut smell”

Lubrication4%

“The oil itself is good”

Advertised Vs Actual Product4%

“good, as advertised”

Flavor3%

“creamy texture without affecting the flavor”

Soft Feel2%

“crispy if that makes sense”

Ingredients-Overall2%

“Pro; really fine oil content, great taste, no smell, good amount for the cost, the squeeze bottle is able for me to control the amount I needed to pure into my black coffee, espresso”

What buyers complain about

Taste-Overall9%

“It has a rancid taste”

Leak-Proof7%

“Leaks all over”

Oily/Greasy6%

“With it being an oily product, there is constantly an oily residue on the bottle and then it ends up on the container its stored in, the counter, my hands, etc”

Smell6%

“Doesn't really smell like anything to me”

Quality-Overall5%

“Garbage”

Ease Of Use4%

“Hard to use”

Side Effects3%

“may cause headaches if you are not hydrated”

Size-Overall3%

“it is huge”

Advertised Vs Actual Product3%

“the picture of it is deceptive”

Stain Resistance3%

“the last few batches I noticed my sheets were keeping their oil stains”

Top return reasons

Leak-Proof24%

Smell13%

Advertised Vs Actual Product12%

Oily/Greasy12%

Size-Overall11%

Dilute/Watery7%

Texture/Consistency-Overall5%

Value For Money4%

Adhesion/Stickiness4%

Certifications2%

Common mct oil gallon questions

Is mct oil gallon profitable to sell on Amazon United States?: The niche generates $51K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (42/100).
How competitive is the mct oil gallon niche?: 7 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in mct oil gallon?: Top complaints mined from reviews: Taste-Overall, Leak-Proof, Oily/Greasy. The return rate is 0.1%.
When does demand for mct oil gallon peak?: Demand peaks in Dec; the busiest month runs 8.2× the quietest.
What does it cost to enter the mct oil gallon niche?: Listings span $15.81–$102.05; the average listing price is $60.10 (sweet spot $15–$100). The average incumbent carries 4,926 reviews — the moat a new listing must climb.