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Mct Oil Capsules

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -20.9% this quarter, so Mct Oil Capsules is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$213K/yr103K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
60%top-5 click share · 15 brands · 36 sellers

Flapen Score

Mct Oil Capsules against its category

The dotted line is the Health & Household average. Past it, Mct Oil Capsules is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mct Oil Capsules market on Amazon at a glance

Shoppers on Amazon United States searched for Mct Oil Capsules 103K times last year and spent an estimated $213K. The top 5 brands take 73% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $213K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
10.0%
Market size, estimated
$213Ka year
Peak month
January1.6× the quietest month
Top search term
mct oil capsules67K searches a year

02 · Price

A sale here is worth $20.48.

Listings sell for $20.48 on average, from $8.92 to $38.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $20.48 that is $5K to $10K a year per listing.

Average price
$20.48inside the $15 to $100 sweet spot
Price range
$8.92–$38.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #113 within MCT Oil. It carries 2,249 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#113in MCT Oil
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,249per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mct Oil Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

36

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

19%

  • Brand 125%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Mct Oil Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Mct Oil Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mct oil capsules67K/yr
  • mct oil pills6K/yr
  • mct capsules5K/yr
  • mct oil softgels5K/yr
  • mct oil supplements4K/yr
  • mtc oil capsules4K/yr
  • mct supplements3K/yr
  • mct oil organic capsules4K/yr
  • mct pills3K/yr
  • mct supplement4K/yr

Reviews and returns

What reviews say buyers love and hate about Mct Oil Capsules

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Side Effects”
<0.1%of orders come back, a rate Amazon rounds to zero
“made me deathly ill”
A buyer, on “Side Effects”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mct Oil Capsules questions

Answered from the same tracked data.