Mct Oil Capsules
Worth a lookShows low returns (0.0%), but soft demand (-20.9% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$20.48avg listing price — sweet spot $15–$100
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$8.92–$38.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,249.37avg incumbent reviews — the moat a new listing must climb
Market size
Okay$213K$213K/yr · 103K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Is mct oil capsules profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mct oil capsules is a $213K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mct oil capsules market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $205K–$256K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 157 days
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
36
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
19%
- Nutricost25%
- Zeal Naturals18%
- Sports Research11%
- Intentionally Bare10%
- Carlyle9%
- Vitamatic8%
mct oil capsules demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top mct oil capsules search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mct oil capsules67K/yr
- mct oil pills6K/yr
- mct capsules5K/yr
- mct oil softgels5K/yr
- mct oil supplements4K/yr
- mtc oil capsules4K/yr
- mct supplements3K/yr
- mct oil organic capsules4K/yr
- mct pills3K/yr
- mct supplement4K/yr
Top mct oil capsules products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure MCT Oil Capsules (360 Softgels | 3000mg) 4 Month Supply Keto Pills w Unrefined Coconut - C10 & C8 Brain Fuel Energy Octane Ketosis
Zeal Naturals$38.894.6★4,817 rev
Nutricost MCT Oil Softgels 1000mg 300 SFG (3 000mg Serv)
Nutricost$25.544.5★2,786 rev
Nutricost MCT Oil Softgels 1000mg 150 SFG (3 000mg Serv)
Nutricost$15.764.5★2,786 rev
Carlyle MCT Oil Capsules | 3600 mg | 70 Softgels | Keto Coconut
Carlyle$8.924.5★619 rev
Sports Research MCT Oil Capsules derived from Coconut Oil | Keto Fuel for The Brain & Body | High Potency 3000 mg | Derived from Non-GMO Coconuts (120 Softgels)
Sports Research$16.304.6★1,911 rev
Newest
by launch date
Intentionally Bare Organic Pure C8 MCT Oil Capsules 99.2% C8 .8% C10 MCT Oil PillsSustained Energy Mood & Focus from 100% Pure Organic Coconuts - Easy to Swallow and Travel - 300 Soft Gels
Intentionally Bare$28.241,946 rev
SMARTERNUTRITION MCT Oil Softgels C8 and C10 - Ketogenic Fuel for Brain & Body Sustained Energy - from Cold-Pressed Coconut Palm & Gluten-Free Non-GMO - 90 Count - 30-Day Supply
SMARTERNUTRITION$10.73493 rev
Vitamatic 2 Packs MCT Oil Capsules 3000 mg per Serving - 180 Softgels - from Coconut Oil - Contains 55% caprylic Acid C8 and 40% capric Acid C10 (Total 360 Softgel)
Vitamatic$24.77169 rev
Vitamatic MCT Oil 3000 mg per Serving - 180 Softgels - from Coconut Oil - Contains 55% caprylic Acid C8 and 40% capric Acid C10
Vitamatic$13.57353 rev
Carlyle MCT Oil Capsules | 3600 mg | 70 Softgels | Keto Coconut
Carlyle$8.92619 rev
Trending
90-day click momentumIntentionally Bare Organic Pure C8 MCT Oil Capsules 99.2% C8 .8% C10 MCT Oil PillsSustained Energy Mood & Focus from 100% Pure Organic Coconuts - Easy to Swallow and Travel - 300 Soft Gels
Intentionally Bare$28.244.6★
DietWorks Mct Oil Softgels Supports Fat Burning Boost Metabolism Natural Source of Energy Promotes Weight Loss Keto and Paleo Friendly 90 Count
DietWorks$9.634.4★
Natures Way Organic MCT Oil Brain and Body Fuel* Keto & Paleo 30 Fl Oz
Nature's Way$23.754.7★
Sports Research Coconut MCT Oil 3000mg - Keto Brain & Body Fuel - C8 + C10 MCT Oil from Coconut Keto Non-GMO - Gluten Free - 240 Softgels
Sports Research$24.614.6★
Vitamatic MCT Oil 3000 mg per Serving - 180 Softgels - from Coconut Oil - Contains 55% caprylic Acid C8 and 40% capric Acid C10
Vitamatic$13.574.5★
What reviews say buyers love and hate about mct oil capsules
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality MCT”
“give you an energy boost”
“my weight loss has increased about a extra 1lb every week to 10 days”
“Great organic option with high quality ingredients”
“Doesnt interfere with the Coffe taste”
“The coconut oil contains some beneficial nutrients as well”
“As advertised”
“I didn't have have trouble swallowing them”
“Helps with memory issues”
“Good value”
What buyers complain about
“made me deathly ill”
“The bottle is very large”
“It wont come out slowly”
“I did not care for the taste”
“After getting heart palpitations”
“Does nothing, except cause weight gain”
“Stinks, Smells like bad fish”
“Poor response in entering ketosis with this product”
“surprise today I had a blood sugar of 85”
“Great But Misleading Dosage”
Top return reasons
Common mct oil capsules questions
- Is mct oil capsules profitable to sell on Amazon United States?
- The niche generates $213K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mct oil capsules niche?
- 15 brands and 36 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in mct oil capsules?
- Top complaints mined from reviews: Side Effects, Size-Overall, Functionality-Overall. The return rate is 0.0%.
- When does demand for mct oil capsules peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the mct oil capsules niche?
- Listings span $8.92–$38.89; the average listing price is $20.48 (sweet spot $15–$100). The average incumbent carries 2,249 reviews — the moat a new listing must climb.