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Mct Oil

Maybe

Shoppers spend an estimated $11.0M a year here. But demand is soft, at -21.3% this quarter, so Mct Oil is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$11.0M/yr3.2M searches / yr
90-day growth
-21.3%search demand this quarter
Competition
60%top-5 click share · 13 brands · 569 sellers

Flapen Score

Mct Oil against its category

The dotted line is the Health & Household average. Past it, Mct Oil is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mct Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Mct Oil 3.2M times last year and spent an estimated $11.0M. The top 5 brands take 75% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.0M a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
10.1%
Market size, estimated
$11.0Ma year
Peak month
January1.5× the quietest month
Top search term
mct oil1.6M searches a year

02 · Price

A sale here is worth $33.99.

Listings sell for $33.99 on average, from $9.94 to $155.57. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $33.99 that is $510K to $680K a year per listing.

Average price
$33.99inside the $15 to $100 sweet spot
Price range
$9.94–$155.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
15,000–20,000
Revenue per listing a year
$510K–$680K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within MCT Oil. It carries 10,629 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in MCT Oil
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
10,629per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Mct Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

569

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 99%

Open market

19%

  • Brand 139%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Mct Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Mct Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mct oil1.6M/yr
  • mct oil organic742K/yr
  • mct wellness gundry md191K/yr
  • mct135K/yr
  • organic mct oil129K/yr
  • mct wellness124K/yr
  • mtc oil organic70K/yr
  • mct coconut oil71K/yr
  • mtc oil36K/yr
  • mtc coconut oil organic16K/yr

Reviews and returns

What reviews say buyers love and hate about Mct Oil

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“has no taste”
A buyer, on “Taste-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mct Oil questions

Answered from the same tracked data.