Mct Oil
MaybeShoppers spend an estimated $11.0M a year here. But demand is soft, at -21.3% this quarter, so Mct Oil is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $11.0M/yr3.2M searches / yr
- 90-day growth
- -21.3%search demand this quarter
- Competition
- 60%top-5 click share · 13 brands · 569 sellers
Flapen Score
Mct Oil against its category
The dotted line is the Health & Household average. Past it, Mct Oil is stronger. Inside it, weaker.
Market
The Mct Oil market on Amazon at a glance
Shoppers on Amazon United States searched for Mct Oil 3.2M times last year and spent an estimated $11.0M. The top 5 brands take 75% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 10.1% of those searches ended in a purchase.
Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.0M a year.
- Searches, last 12 months
- 3.2M
- Growth, 90 days vs prior 90
- -21.3%
- Conversion, latest week
- 10.1%
- Market size, estimated
- $11.0Ma year
- Peak month
- January1.5× the quietest month
- Top search term
- mct oil1.6M searches a year
02 · Price
A sale here is worth $33.99.
Listings sell for $33.99 on average, from $9.94 to $155.57. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $33.99 that is $510K to $680K a year per listing.
- Average price
- $33.99inside the $15 to $100 sweet spot
- Price range
- $9.94–$155.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $510K–$680K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within MCT Oil. It carries 10,629 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in MCT Oil
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 10,629per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Mct Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Way Organic MCT Oil Brain and Body Fuel* Keto & Paleo 16 Fl Oz
- Price
- $13.92
- Rating
- 4.6/5
- Reviews
- 37,932
- Age
- 10y ago

Natures Way Organic MCT Oil Brain and Body Fuel* Keto & Paleo 30 Fl Oz
- Price
- $23.75
- Rating
- 4.7/5
- Reviews
- 13,931
- Age
- 8y ago

Amazon Brand - Solimo MCT Liquid Coconut Oil Unflavored Vegan & Gluten-free 32 fl oz
- Price
- $15.81
- Rating
- 4.5/5
- Reviews
- 5,200
- Age
- 5y ago

Bulletproof Brain Octane C8 MCT Oil 16 oz 100% Pure Coconut Oil Triple-Distilled Keto Energy Supplement for Coffee & Smoothies Unflavored No Additives or Fillers Non-GMO
- Price
- $25.38
- Rating
- 4.6/5
- Reviews
- 31,154
- Age
- 11y ago

Sports Research Organic MCT Oil - Keto & Vegan MCTs C8 C10 C12 from Coconuts - Fatty Acid Brain & Body Fuel Non-GMO & Gluten Free - Flavorless Oil Perfect in Coffee Tea & Protein Shakes - 32 oz
- Price
- $25.43
- Rating
- 4.7/5
- Reviews
- 32,935
- Age
- 11y ago
Trending
estimated 90-day click momentum
Gundry MD MCT Wellness Powder to Support Energy Ketone Production and Brain Health Keto Friendly Sugar Free (30 Day Supply Watermelon Lemonade)
- Price
- $66.53
- Rating
- 3.8/5
- Reviews
- 1,359
- Age
- 3y ago

365 by Whole Foods Market MCT Oil Unflavored 16 Fl Oz
- Price
- $14.19
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 2y ago

Pure MCT Oil Capsules (360 Softgels | 3000mg) 4 Month Supply Keto Pills w Unrefined Coconut - C10 & C8 Brain Fuel Energy Octane Ketosis
- Price
- $38.89
- Rating
- 4.6/5
- Reviews
- 4,817
- Age
- 7y ago

Natural Force Organic MCT Oil Pure Glass Bottle Made from 100% Virgin Coconut Oil + Certified Keto Paleo Kosher Vegan & Non-GMO Lab Tested for Quality and Purity - 16 Ounce
- Price
- $38.74
- Rating
- 4.7/5
- Reviews
- 5,406
- Age
- 7y ago

Sports Research Organic Coconut MCT Oil 16oz (Unflavored)
- Price
- $17.76
- Rating
- 4.7/5
- Reviews
- 32,935
- Age
- 9y ago
Newest
by launch date
Gundry MD MCT Wellness Powder to Support Energy Ketone Production and Brain Health Keto Friendly Sugar Free (90 Day Supply Raspberry Medley)
- Price
- $155.57
- Rating
- 3.9/5
- Reviews
- 1,252
- Age
- 1y ago

365 by Whole Foods Market MCT Oil Unflavored 16 Fl Oz
- Price
- $14.19
- Rating
- 4.7/5
- Reviews
- 170
- Age
- 2y ago

Kate Naturals MCT Oil for Coffee. Pure Coconut MCT C8 and C10 Oil (8oz Organic Unflavored)
- Price
- $9.94
- Rating
- 4.5/5
- Reviews
- 1,237
- Age
- 3y ago

Gundry MD MCT Wellness Powder to Support Energy Ketone Production and Brain Health Keto Friendly Sugar Free (30 Day Supply Watermelon Lemonade)
- Price
- $66.53
- Rating
- 3.8/5
- Reviews
- 1,359
- Age
- 3y ago

MCT Oil Organic 32 fl oz |100% Virgin Coconut with C8 + C10 Fatty Acids | Great for Coffee or Dressings | Unflavored Keto Vegan
- Price
- $26.64
- Rating
- 4.7/5
- Reviews
- 538
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
569
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 99%
Open market
19%
- Nature's Way39%
- Bulletproof11%
- Sports Research9%
- Amazon Brand - Solimo8%
- Gundry MD7%
- Natural Force6%
Demand
Mct Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Mct Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mct oil1.6M/yr
- mct oil organic742K/yr
- mct wellness gundry md191K/yr
- mct135K/yr
- organic mct oil129K/yr
- mct wellness124K/yr
- mtc oil organic70K/yr
- mct coconut oil71K/yr
- mtc oil36K/yr
- mtc coconut oil organic16K/yr
Reviews and returns
What reviews say buyers love and hate about Mct Oil
We read the reviews and the return reasons for every product selling here.
“has no taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mct Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









