Mct Oil
Worth a lookShows a $11.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$11.0M$11.0M/yr · 3.2M searches
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$33.99avg listing price — sweet spot $15–$100
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Good$9.94–$155.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,628.86avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Is mct oil profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mct oil is a $11.0M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mct oil market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 300K–400K
- avg 15,000–20,000/product
- Revenue / yr
- $10.2M–$13.6M
- units × avg price
- Conversion rate
- 10.1%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.0%
- Avg brand age
- 60 months
- Avg seller age
- 148 days
Competition: brands, sellers & click share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
569
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
19%
- Nature's Way39%
- Bulletproof11%
- Sports Research9%
- Amazon Brand - Solimo8%
- Gundry MD7%
- Natural Force6%
mct oil demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top mct oil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mct oil1.6M/yr
- mct oil organic742K/yr
- mct wellness gundry md191K/yr
- mct135K/yr
- organic mct oil129K/yr
- mct wellness124K/yr
- mtc oil organic70K/yr
- mct coconut oil71K/yr
- mtc oil36K/yr
- mtc coconut oil organic16K/yr
Top mct oil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Natures Way Organic MCT Oil Brain and Body Fuel* Keto & Paleo 16 Fl Oz
Nature's Way$13.924.6★37,932 rev
Natures Way Organic MCT Oil Brain and Body Fuel* Keto & Paleo 30 Fl Oz
Nature's Way$23.754.7★13,931 rev
Amazon Brand - Solimo MCT Liquid Coconut Oil Unflavored Vegan & Gluten-free 32 fl oz
Amazon Brand - Solimo$15.814.5★5,200 rev
Bulletproof Brain Octane C8 MCT Oil 16 oz 100% Pure Coconut Oil Triple-Distilled Keto Energy Supplement for Coffee & Smoothies Unflavored No Additives or Fillers Non-GMO
Bulletproof$25.384.6★31,154 rev
Sports Research Organic MCT Oil - Keto & Vegan MCTs C8 C10 C12 from Coconuts - Fatty Acid Brain & Body Fuel Non-GMO & Gluten Free - Flavorless Oil Perfect in Coffee Tea & Protein Shakes - 32 oz
Sports Research$25.434.7★32,935 rev
Newest
by launch date
Gundry MD MCT Wellness Powder to Support Energy Ketone Production and Brain Health Keto Friendly Sugar Free (90 Day Supply Raspberry Medley)
Gundry MD$155.571,252 rev
365 by Whole Foods Market MCT Oil Unflavored 16 Fl Oz
365 by Whole Foods Market$14.19170 rev
Kate Naturals MCT Oil for Coffee. Pure Coconut MCT C8 and C10 Oil (8oz Organic Unflavored)
Kate Naturals$9.941,237 rev
Gundry MD MCT Wellness Powder to Support Energy Ketone Production and Brain Health Keto Friendly Sugar Free (30 Day Supply Watermelon Lemonade)
Gundry MD$66.531,359 rev
MCT Oil Organic 32 fl oz |100% Virgin Coconut with C8 + C10 Fatty Acids | Great for Coffee or Dressings | Unflavored Keto Vegan
Micro Ingredients$26.64538 rev
Trending
90-day click momentumGundry MD MCT Wellness Powder to Support Energy Ketone Production and Brain Health Keto Friendly Sugar Free (30 Day Supply Watermelon Lemonade)
Gundry MD$66.533.8★
365 by Whole Foods Market MCT Oil Unflavored 16 Fl Oz
365 by Whole Foods Market$14.194.7★
Pure MCT Oil Capsules (360 Softgels | 3000mg) 4 Month Supply Keto Pills w Unrefined Coconut - C10 & C8 Brain Fuel Energy Octane Ketosis
Zeal Naturals$38.894.6★
Natural Force Organic MCT Oil Pure Glass Bottle Made from 100% Virgin Coconut Oil + Certified Keto Paleo Kosher Vegan & Non-GMO Lab Tested for Quality and Purity - 16 Ounce
Natural Force$38.744.7★
Sports Research Organic Coconut MCT Oil 16oz (Unflavored)
Sports Research$17.764.7★
What reviews say buyers love and hate about mct oil
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“No weird after taste”
“Helps with energy”
“Great Value”
“As Advertised”
“organic at a terrific price”
“Such smooth flavor”
“easy to digest”
“is a very healthy addition to our daily nutrition”
“Aids in weight loss”
What buyers complain about
“has no taste”
“leaking when It arrived”
“your stomach hurts”
“Waste of money”
“It made me violently ill”
“Does NOT mix well”
“Very oily”
“Doesnt do anything”
“Messy to pour”
“B careful misleading”
Top return reasons
Common mct oil questions
- Is mct oil profitable to sell on Amazon United States?
- The niche generates $11.0M/yr across 21 tracked products. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the mct oil niche?
- 13 brands and 569 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in mct oil?
- Top complaints mined from reviews: Taste-Overall, Leak-Proof, Acid Regulator/Stomach Ache Relief. The return rate is 0.0%.
- When does demand for mct oil peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the mct oil niche?
- Listings span $9.94–$155.57; the average listing price is $33.99 (sweet spot $15–$100). The average incumbent carries 10,629 reviews — the moat a new listing must climb.