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Mcdavid Ankle Braces

Fail

The top 5 brands take 100% of clicks, so Mcdavid Ankle Braces is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$108K/yr69K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
78%top-5 click share · 1 brands · 27 sellers

Flapen Score

Mcdavid Ankle Braces against its category

The dotted line is the Health & Household average. Past it, Mcdavid Ankle Braces is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mcdavid Ankle Braces market on Amazon at a glance

Shoppers on Amazon United States searched for Mcdavid Ankle Braces 69K times last year and spent an estimated $108K. One brand takes every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
4.2%
Market size, estimated
$108Ka year
Peak month
October1.3× the quietest month
Top search term
mcdavid ankle braces46K searches a year

02 · Price

A sale here is worth $37.22.

Listings sell for $37.22 on average, from $31.08 to $51.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $37.22 that is $4K to $9K a year per listing.

Average price
$37.22inside the $15 to $100 sweet spot
Price range
$31.08–$51.56
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
12.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Braces, Splints & Supports. It carries 5,740 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Braces, Splints & Supports
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
5,740per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Mcdavid Ankle Braces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Mcdavid Ankle Braces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mcdavid Ankle Braces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mcdavid ankle braces46K/yr
  • mcdavid ankle brace16K/yr
  • ankle brace mcdavid4K/yr
  • mcdavid ankle brace with straps3K/yr

Reviews and returns

What reviews say buyers love and hate about Mcdavid Ankle Braces

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
24%of negative reviews mention “Size-Overall”
12.0%of orders come back
“Did not fit”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mcdavid Ankle Braces questions

Answered from the same tracked data.