Skip to content

Mazon Prime

Fail

The top 5 brands take 100% of clicks, so Mazon Prime is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$573K/yr1.2M searches / yr
90-day growth
-44.3%search demand this quarter
Competition
73%top-5 click share · 5 brands · 15 sellers

Flapen Score

Mazon Prime against its category

The dotted line is the Health & Household average. Past it, Mazon Prime is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mazon Prime market on Amazon at a glance

Shoppers on Amazon United States searched for Mazon Prime 1.2M times last year and spent an estimated $573K. All 5 brands take every click. Demand peaks in Jan–Jul–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $573K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
3.6%
Market size, estimated
$573Ka year
Peak month
December5.0× the quietest month
Top search term
amzon81K searches a year

02 · Price

A sale here is worth $13.30.

Listings sell for $13.30 on average, from $2.39 to $26.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $13.30 that is $10K to $13K a year per listing.

Average price
$13.30under the $15 to $100 sweet spot
Price range
$2.39–$26.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #907 within Tissues, Toilet Paper & Sprays. It carries 20,778 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#907in Tissues, Toilet Paper & Sprays
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
20,778per listing
Listings tracked
16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Mazon Prime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Brand 177%
  • Brand 210%
  • Brand 37%
  • Brand 44%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Mazon Prime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Mazon Prime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amzon81K/yr
  • amazon amazon amazon amazon amazon amazon82K/yr
  • amazn63K/yr
  • amazon733K/yr
  • amazon.24K/yr
  • amazon flushable wipes18K/yr
  • mazon85K/yr
  • items sold and shipped by amazon only16K/yr
  • amazon basics flushable wipes12K/yr
  • sold by amazon only15K/yr

Reviews and returns

What reviews say buyers love and hate about Mazon Prime

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
14%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Large”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mazon Prime questions

Answered from the same tracked data.