Maxi Protect Pads

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved +27.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $337K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

+27.0%

Conversion, latest week

14.0%

Market size, estimated

$337Ka year

Top search term

always discreet pads 635K searches a year

Listings sell for $30.90 on average, from $8.72 to $59.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $30.90 that is $31K to $39K a year per listing.

Average price

$30.90inside the $15 to $100 sweet spot

Price range

$8.72–$59.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

$31K–$39K

Returns

0.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Incontinence & Ostomy. It carries 11,998 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#34in Incontinence & Ostomy

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

11,998per listing

Listings tracked

13

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

67 months