Maxi Pads Postpartum

Shoppers searched for this 719K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

719K

Growth, 90 days vs prior 90

-0.6%

Conversion, latest week

12.3%

Market size, estimated

$1.5Ma year

Peak month

May2.1× the quietest month

Top search term

always pads size 5205K searches a year

Listings sell for $17.26 on average, from $5.30 to $45.18. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $17.26 that is $43K to $52K a year per listing.

Average price

$17.26inside the $15 to $100 sweet spot

Price range

$5.30–$45.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$43K–$52K

Returns

0.4%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #76 within Feminine Care. It carries 8,158 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

94%

Out of stock, average day

2.6%

Average rank

#76in Feminine Care

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

8,158per listing

Listings tracked

32

8 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

8Amazon's first-year sales bar

Average brand age

59 months