Is maxcalm profitable to sell on Amazon United States?

The niche generates $142K/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +103.6%. Flapen's verdict: Worth a look (52/100).

How competitive is the maxcalm niche?

3 brands and 560 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in maxcalm?

Top complaints mined from reviews: Taste-Overall, Sleep Quality, Sweetness. The return rate is 0.0%.

What does it cost to enter the maxcalm niche?

Listings span $15.70–$37.57; the average listing price is $21.87 (sweet spot $15–$100). The average incumbent carries 7,709 reviews — the moat a new listing must climb.

Maxcalm

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$15.70–$37.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+103.6%

90-day search growth — must beat 0% to launch

Avg price

Great$21.87

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$142K

$142K/yr · 130K searches

Review moat

Bad7,709.38

avg incumbent reviews — the moat a new listing must climb

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

Is maxcalm profitable on Amazon?

According to Flapen's Amazon United States niche tracking, maxcalm is a $142K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

maxcalm market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $131K–$175K; units × avg price
Conversion rate: 5.0%
Avg BSR: #530
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 38 months
Avg seller age: 161 days

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

Sellers

560

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

Natural Vitality87%
Max Calm10%
Nello4%
Open — no brand owns it (0%)

maxcalm demand & seasonality

Weekly Amazon search volume, last 15 weeks — +103.6% search growth over the last 90 days.

Open Trend

Top maxcalm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

maxcalm40K/yr +140.2%4.4% conv.
max calm29K/yr +137.9%4.2% conv.
maxcalm magnesium glycinate17K/yr +449.7%5.2% conv.
maxcalm relaxing drink mix16K/yr +56.1%5.4% conv.
max calm relaxing drink mix21K/yr -19.8%4.9% conv.
max calm magnesium7K/yr +97.2%4.1% conv.

All search terms

Top maxcalm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix

Natural Vitality$19.004.4★135 rev

Natural Vitality Calm Magnesium Powder

Natural Vitality$22.294.6★42,432 rev

Natural Vitality Calm Magnesium Supplement Anti-Stress Drink Mix Powder Gluten Free Vegan & Non-GMO Original Unflavored 16 oz

Natural Vitality$27.564.5★11,691 rev

Max Calm Relaxing Drink Mix | Raspberry-Lemonade Flavor | Magnesium & KSM-66 Ashwagandha Supplement | Supports Relaxation | 30 Single-Serve Packets

Max Calm$18.594.4★161 rev

Natural Vitality MaxCalm Magnesium Complex Capsules

Natural Vitality$17.984.1★35 rev

Newest

by launch date

Natural Vitality MaxCalm Magnesium Complex Capsules

Natural Vitality$17.9835 rev

6mo ago

Natural Vitality Calm Magnesium Glycinate Gummies | Soup Grape Flavor

Natural Vitality$16.25113 rev

9mo ago

Max Calm Relaxing Drink Mix | Raspberry-Lemonade Flavor | Magnesium & KSM-66 Ashwagandha Supplement | Supports Relaxation | 30 Single-Serve Packets

Max Calm$18.59161 rev

11mo ago

Max Calm$15.70153 rev

11mo ago

Natural Vitality MaxCalm Magnesium Glycinate Powder | Relaxing Drink Mix

Natural Vitality$19.00135 rev

1y ago

What reviews say buyers love and hate about maxcalm

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“satisfying taste”

Sleep Quality13%

“Helps me sleep”

Quality-Overall8%

“Their products have been consistent”

Soothing Effect6%

“Its very calming”

Flavor5%

“they are decently flavored”

Stress/Anxiety4%

“stress”

Efficiency4%

“the product appears to be effective”

Magnesium4%

“Best Magnesium supplement on the Market”

Advertised Vs Actual Product3%

“Works as they say”

Solubility3%

“Dissolves easily”

What buyers complain about

Taste-Overall17%

“HORRIBLE TASTE”

Sleep Quality8%

“Thats definitely NOT a recipe for improving my sleep quality”

Sweetness6%

“These are not overly sweet”

Flavor5%

“Artificial flavors”

Magnesium5%

“Studies say almost everyone is low in magnesium”

Value For Money4%

“I'm more expensive”

Side Effects4%

“Do not purchase had diaherra all night as well as stomach pain”

Functionality-Overall3%

“Was not effective”

Size-Overall3%

“These capsules are a little large”

Solubility2%

“It dissolves differently”

Top return reasons

Taste-Overall25%

Flavor25%

Functionality-Overall10%

Value For Money10%

Leak-Proof5%

Blood Pressure5%

Sleep Quality5%

Advertised Vs Actual Product5%

Ingredients-Overall5%

Quality-Overall5%

Common maxcalm questions

Is maxcalm profitable to sell on Amazon United States?: The niche generates $142K/yr across 8 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +103.6%. Flapen's verdict: Worth a look (52/100).
How competitive is the maxcalm niche?: 3 brands and 560 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in maxcalm?: Top complaints mined from reviews: Taste-Overall, Sleep Quality, Sweetness. The return rate is 0.0%.
What does it cost to enter the maxcalm niche?: Listings span $15.70–$37.57; the average listing price is $21.87 (sweet spot $15–$100). The average incumbent carries 7,709 reviews — the moat a new listing must climb.