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Mavwicks Fragrances

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 22Growth 17Conversion 46Competition 61Returns 97Price range 71Avg price 65Brand share 0Review moat 76Quality gap 92

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great474.5

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.12–$29.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.85

avg listing price — sweet spot $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$86K

$86K/yr · 169K searches

Growth

Bad-15.2%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is mavwicks fragrances profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mavwicks fragrances is a $86K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mavwicks fragrances market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$69K–$83K
units × avg price
Conversion rate
3.7%
Avg BSR
#95
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
11.5%
Avg brand age
43 months
Avg seller age
143 days

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

0%

  • Mavwicks99%
  • AOLEIXIYA1%
  • Aunt Fannie's1%

mavwicks fragrances demand & seasonality

Weekly Amazon search volume, last 36 weeks — -15.2% search growth over the last 90 days.
6K4KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top mavwicks fragrances search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • mavwicks123K/yr
  • mavwicks carpet freshener powder7K/yr
  • mavwick7K/yr
  • upholstery deodorizer powder8K/yr
  • mattress powder3K/yr
  • r&w carpet deodorizer powder5K/yr
  • upholstery powder deodorizer2K/yr
  • mavericks carpet deodorizer3K/yr
  • mavericks upholstery deodorizer2K/yr
  • scented upholstery deodorizer3K/yr
All search terms

Top mavwicks fragrances products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$7K12%$10K16%$14K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about mavwicks fragrances

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Amazing Scent”

Quality-Overall4%

“This is an excellent product from an exceptional seller”

Ease Of Cleaning3%

“the cleaning performance is excellent”

Value For Money3%

“Definitely worth the price”

Durability1%

“its very durable”

Cleansing1%

“the cleaning performance is excellent”

Diffuse Mechanism1%

“I used these with a diffuser and it works fantastic”

Size-Overall1%

“They are a nice size”

Ease Of Use1%

“Easy to use”

Gifting Purpose0%

“they would make a lovely gift”

What buyers complain about

Smell59%

“the scent does not last”

Value For Money6%

“A little pricey”

Durability3%

“doesn't last”

Leak-Proof3%

“Item leaked all over”

Strength3%

“Not as strong as it use to be”

Dilute/Watery2%

“Very watery”

Ease Of Cleaning1%

“I cant tell if it actually cleans”

Alcohol Content1%

“this one was pure alcohol”

Advertised Vs Actual Product1%

“All these people on social media advertising this product are liars”

Allergies1%

“If you have allergies”

Top return reasons

Smell63%
Leak-Proof19%
Advertised Vs Actual Product6%
Value For Money2%
Size-Overall1%
Defective Material/Parts1%
Functionality-Overall1%
Product Condition1%
Diffuse Mechanism1%
Pet Friendly1%

Common mavwicks fragrances questions

Is mavwicks fragrances profitable to sell on Amazon United States?
The niche generates $86K/yr across 26 tracked products. 14 of 25 products launched in the last 360 days are still selling. 90-day search growth is -15.2%. Flapen's verdict: Skip it (49/100).
How competitive is the mavwicks fragrances niche?
3 brands and 7 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mavwicks fragrances?
Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.5%.
What does it cost to enter the mavwicks fragrances niche?
Listings span $9.12–$29.29; the average listing price is $13.85 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.