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Mavwicks Candle Co Laundry Detergent

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 54Growth 28Conversion 69Competition 17Returns 97Price range 88Avg price 92Brand share 0Review moat 67Quality gap 42

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$21.94

avg listing price — sweet spot $15–$100

Price range

Great$13.85–$27.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good823.09

avg incumbent reviews — the moat a new listing must climb

Market size

Good$357K

$357K/yr · 258K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+2.3%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is mavwicks candle co laundry detergent profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mavwicks candle co laundry detergent is a $357K/yr Amazon United States market (258K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

mavwicks candle co laundry detergent market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$88K–$110K
units × avg price
Conversion rate
6.3%
Avg BSR
#456
Page quality
0%
Prime
91%
Sponsored
91%
Out of stock
11.7%
Avg brand age
61 months
Avg seller age
148 days

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Buff City Soap89%
  • Roses Natural8%
  • TYLER CANDLE COMPANY3%
  • Open — no brand owns it (0%)

mavwicks candle co laundry detergent demand & seasonality

Weekly Amazon search volume, last 75 weeks — +2.3% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.2×

Top mavwicks candle co laundry detergent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • buff city soap117K/yr
  • buff city soap laundry detergent105K/yr
  • buff city laundry detergent8K/yr
  • narcissist laundry detergent10K/yr
  • buff city soap laundry4K/yr
  • buff city soap bar4K/yr
  • buff city laundry soap3K/yr
  • buff city soaps3K/yr
  • buff city soap laundry detergent narcissist4K/yr
All search terms

Top mavwicks candle co laundry detergent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$36K20%$71K30%$107K40%$143K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about mavwicks candle co laundry detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell70%

“Fresh scent”

Ease Of Cleaning4%

“it gets his clothes clean”

Value For Money3%

“Worth the money”

Quality-Overall2%

“Excellent Product”

Durability2%

“No issues of breaking me out or causing issues in the ladies area”

Cleansing1%

“It cleans my clothes very well”

Freshness1%

“Clean and fresh”

Strength1%

“Very strong”

Washability1%

“Absolutely no need for a laundry detergent to leave such a STRONG scent on fabric that lasts for days”

Advertised Vs Actual Product1%

“She was absolutely right”

What buyers complain about

Smell34%

“Smell is VERY strong”

Value For Money18%

“Not worth the expense”

Size-Overall4%

“this time a larger size since it is a better buy”

Washability2%

“Im also super sensitive to washing detergents”

Advertised Vs Actual Product2%

“Misrepresented”

Leak-Proof2%

“it was leaking out of the bottle”

Dilute/Watery2%

“This seems to be watered down”

Ease Of Cleaning2%

“Does a poor job of cleaning”

Allergies1%

“unfortunately caused skin rash”

Symptom Reduction1%

“After two weeks there are no noticeable changes”

Top return reasons

Smell53%
Leak-Proof25%
Size-Overall10%
Advertised Vs Actual Product4%
Value For Money2%
Product Condition1%
Dilute/Watery1%
Strength1%
Washability0%
Ease Of Cleaning0%

Common mavwicks candle co laundry detergent questions

Is mavwicks candle co laundry detergent profitable to sell on Amazon United States?
The niche generates $357K/yr across 11 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +2.3%. Flapen's verdict: Skip it (48/100).
How competitive is the mavwicks candle co laundry detergent niche?
3 brands and 17 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mavwicks candle co laundry detergent?
Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.5%.
When does demand for mavwicks candle co laundry detergent peak?
Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the mavwicks candle co laundry detergent niche?
Listings span $13.85–$27.55; the average listing price is $21.94 (sweet spot $15–$100). The average incumbent carries 823 reviews — the moat a new listing must climb.