Maurten
FailThe top 5 brands take 100% of clicks, so Maurten is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $127K/yr93K searches / yr
- 90-day growth
- +28.6%search demand this quarter
- Competition
- 73%top-5 click share · 4 brands · 11 sellers
Flapen Score
Maurten against its category
The dotted line is the Health & Household average. Past it, Maurten is stronger. Inside it, weaker.
Market
The Maurten market on Amazon at a glance
Shoppers on Amazon United States searched for Maurten 93K times last year and spent an estimated $127K. All 4 brands take every click. Demand peaks in Mar–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- +28.6%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $127Ka year
- Peak month
- July5.0× the quietest month
- Top search term
- maurten64K searches a year
02 · Price
A sale here is worth $39.00.
Listings sell for $39.00 on average, from $18.21 to $55.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $39.00 that is $4K to $10K a year per listing.
- Average price
- $39.00inside the $15 to $100 sweet spot
- Price range
- $18.21–$55.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #153 within Endurance & Energy. It carries 1,276 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 29%
- Out of stock, average day
- 18.1%
- Average rank
- #153in Endurance & Energy
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,276per listing
- Listings tracked
- 14
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Maurten products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MAURTEN Gel 100 Energy Gel - 12-Pack of 40g - 25g Carbohydrates per Serving - Stomach-Friendly Patented hydrogel Technology for Cycling and Running - Natural & Free of Color or preservatives
- Price
- $45.44
- Rating
- 4.6/5
- Reviews
- 949
- Age
- 1y ago

Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives
- Price
- $27.14
- Rating
- 4.6/5
- Reviews
- 949
- Age
- 11mo ago

Maurten Drink Mix 320 - Box of 14 Sachets - High-Carb Sports Drink with 80g Carbohydrates per Serving - Hydrogel Technology for Endurance & Performance No Preservatives Vegan & Gluten-Free
- Price
- $50.91
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 1y ago

Maurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives
- Price
- $51.86
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 4mo ago

Maurten Test Collection - Ideal for Triathlon & Long-Distance Running - High-Quality Energy Supply - 2X Drink Mix 2X Energy Gel & 1x Energy Bar - Optimal Training Support & Performance Boost
- Price
- $20.91
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago
Trending
estimated 90-day click momentum
Maurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives
- Price
- $51.86
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 4mo ago

Precision Fuel PF60 Carb & Electrolyte Drink Mix Powder for Hydration & Energy - Endurance Sports Nutrition Vegan Hypotonic - 60g Carb 1000mg Sodium per Litre - Mild Citrus Flavor 1-Pack
- Price
- $31.50
- Rating
- 4.5/5
- Reviews
- 241
- Age
- 2y ago

Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Pack of 15)
- Price
- $45.82
- Rating
- 4.7/5
- Reviews
- 409
- Age
- 1y ago

Maurten Solid C 160 Cocoa Energy Bar - 12-Pack on oat and rice base - Power Bar with 40 g carbohydrates for endurance sports like cycling and marathon - Low-fiber vegan & gluten-free
- Price
- $35.96
- Rating
- 4.4/5
- Reviews
- 142
- Age
- 1y ago

Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives
- Price
- $27.14
- Rating
- 4.6/5
- Reviews
- 949
- Age
- 11mo ago
Newest
by launch date
Maurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives
- Price
- $51.86
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 4mo ago

Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives
- Price
- $27.14
- Rating
- 4.6/5
- Reviews
- 949
- Age
- 11mo ago

Maurten Test Collection - Ideal for Triathlon & Long-Distance Running - High-Quality Energy Supply - 2X Drink Mix 2X Energy Gel & 1x Energy Bar - Optimal Training Support & Performance Boost
- Price
- $20.91
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago

Maurten Drink Mix 320 - Box of 14 Sachets - High-Carb Sports Drink with 80g Carbohydrates per Serving - Hydrogel Technology for Endurance & Performance No Preservatives Vegan & Gluten-Free
- Price
- $50.91
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 1y ago

Maurten Drink Mix 160 - Box of 18 Sachets - Sports drink endurance sports with 40g Carbohydrates per serving - Hydrogel Technology for rapid absorption no preservatives vegan & gluten-free
- Price
- $44.86
- Rating
- 4.5/5
- Reviews
- 55
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Maurten90%
- Precision Hydration6%
- Honey Stinger2%
- GU Energy2%
- Open — no brand owns it (0%)
Demand
Maurten search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jul · busiest ÷ quietest = 5.0×
Search terms
Top Maurten search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- maurten64K/yr
- hammer nutrition21K/yr
- maurten drink mix9K/yr
Reviews and returns
What reviews say buyers love and hate about Maurten
We read the reviews and the return reasons for every product selling here.
“So expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Maurten questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









