Maurten
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$39.00avg listing price — sweet spot $15–$100
Price range
Incredible$18.21–$55.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,275.86avg incumbent reviews — the moat a new listing must climb
Growth
Good+28.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 93K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is maurten profitable on Amazon?
According to Flapen's Amazon United States niche tracking, maurten is a $127K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Jul. Verdict: Skip it — 45/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
maurten market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $117K–$156K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 64%
- Out of stock
- 18.1%
- Avg brand age
- 69 months
- Avg seller age
- 154 days
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- Maurten90%
- Precision Hydration6%
- Honey Stinger2%
- GU Energy2%
- Open — no brand owns it (0%)
maurten demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.6% search growth over the last 90 days.Peak months: Mar, Jul · busiest ÷ quietest = 5.0×
Top maurten search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- maurten64K/yr
- hammer nutrition21K/yr
- maurten drink mix9K/yr
Top maurten products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MAURTEN Gel 100 Energy Gel - 12-Pack of 40g - 25g Carbohydrates per Serving - Stomach-Friendly Patented hydrogel Technology for Cycling and Running - Natural & Free of Color or preservatives
Maurten$45.444.6★949 rev
Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives
Maurten$27.144.6★949 rev
Maurten Drink Mix 320 - Box of 14 Sachets - High-Carb Sports Drink with 80g Carbohydrates per Serving - Hydrogel Technology for Endurance & Performance No Preservatives Vegan & Gluten-Free
Maurten$50.914.7★164 rev
Maurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives
Maurten$51.864.9★21 rev
Maurten Test Collection - Ideal for Triathlon & Long-Distance Running - High-Quality Energy Supply - 2X Drink Mix 2X Energy Gel & 1x Energy Bar - Optimal Training Support & Performance Boost
Maurten$20.914.6★26 rev
Newest
by launch dateMaurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives
Maurten$51.8621 rev
Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives
Maurten$27.14949 rev
Maurten Test Collection - Ideal for Triathlon & Long-Distance Running - High-Quality Energy Supply - 2X Drink Mix 2X Energy Gel & 1x Energy Bar - Optimal Training Support & Performance Boost
Maurten$20.9126 rev
Maurten Drink Mix 320 - Box of 14 Sachets - High-Carb Sports Drink with 80g Carbohydrates per Serving - Hydrogel Technology for Endurance & Performance No Preservatives Vegan & Gluten-Free
Maurten$50.91164 rev
Maurten Drink Mix 160 - Box of 18 Sachets - Sports drink endurance sports with 40g Carbohydrates per serving - Hydrogel Technology for rapid absorption no preservatives vegan & gluten-free
Maurten$44.8655 rev
Trending
90-day click momentumMaurten Gel 160 Energy Gel - 12-Pack of 65g - 40g Carbohydrates for Extended Endurance Sports - Stomach-Friendly Patented Hydrogel Technology for Endurance Athletes - Free of preservatives
Maurten$51.864.9★
Precision Fuel PF60 Carb & Electrolyte Drink Mix Powder for Hydration & Energy - Endurance Sports Nutrition Vegan Hypotonic - 60g Carb 1000mg Sodium per Litre - Mild Citrus Flavor 1-Pack
Precision Hydration$31.504.5★
Precision Fuel PF30 Energy Gels - Mild Neutral Flavour Running Gels for Endurance Athletes 30g Carbohydrate Easy-to-Digest Perfect for Running & Long-Duration Sports (Pack of 15)
Precision Hydration$45.824.7★
Maurten Solid C 160 Cocoa Energy Bar - 12-Pack on oat and rice base - Power Bar with 40 g carbohydrates for endurance sports like cycling and marathon - Low-fiber vegan & gluten-free
Maurten$35.964.4★
Maurten Gel 100 Mix Box - 6-Pack of 40g - 25g Carbohydrates per Serving - 4 x Gel100 and 2x Gel100 CAF100 (100mg caffein) - Stomach-Friendly Patented hydrogel Technology - Free of preservatives
Maurten$27.144.6★
What reviews say buyers love and hate about maurten
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect snack for on the go”
“Solid Product”
“Great flavor”
“energy booster”
“Plus 30g of carbs is nice”
“Easy to take in”
“does the job”
“Another plus is they re chewy, and bendable, so they don't crumble if squished a bit”
“That consistency makes a big difference”
“I seem to be able to digest these better than Maurten gels”
What buyers complain about
“So expensive”
“with a weird aftertaste that honestly made me feel nauseous”
“Kinda dry”
“Terrible texture”
“This batch was stale”
“A little too sweet”
“Only down side is they are flat so they crumble easily”
“while the flavor doesn't remind you of a specific fruit”
“I was expecting a crisp wafer, not chewey”
“They are not cheap”
Top return reasons
Common maurten questions
- Is maurten profitable to sell on Amazon United States?
- The niche generates $127K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +28.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the maurten niche?
- 4 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in maurten?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for maurten peak?
- Demand peaks in Mar–Jul; the busiest month runs 5.0× the quietest.
- What does it cost to enter the maurten niche?
- Listings span $18.21–$55.79; the average listing price is $39.00 (sweet spot $15–$100). The average incumbent carries 1,276 reviews — the moat a new listing must climb.