Matches in a Jar

Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

661K

Growth, 90 days vs prior 90

-24.8%

Conversion, latest week

1.0%

Market size, estimated

$116Ka year

Peak month

December3.4× the quietest month

Top search term

match holder207K searches a year

Listings sell for $17.38 on average, from $7.04 to $38.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.38 that is $2K to $4K a year per listing.

Average price

$17.38inside the $15 to $100 sweet spot

Price range

$7.04–$38.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.7%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #311 within Lighters & Matches. It carries 141 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

84%

Out of stock, average day

16.2%

Average rank

#311in Lighters & Matches

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

141per listing

Listings tracked

63

28 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months