Matches in a Jar
MaybeThe top 5 brands take only 36% of clicks. But demand is soft, at -24.8% this quarter, so Matches in a Jar is a Maybe.
- Flapen Score
- 52 / 100Top 36% of 14,768 Health & Household niches · +3 vs the category median of 4952
- Market size
- $116K/yr661K searches / yr
- 90-day growth
- -24.8%search demand this quarter
- Competition
- 27%top-5 click share · 50 brands · 100 sellers
Flapen Score
Matches in a Jar against its category
The dotted line is the Health & Household average. Past it, Matches in a Jar is stronger. Inside it, weaker.
Market
The Matches in a Jar market on Amazon at a glance
Shoppers on Amazon United States searched for Matches in a Jar 661K times last year and spent an estimated $116K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 661K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 661K
- Growth, 90 days vs prior 90
- -24.8%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $116Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- match holder207K searches a year
02 · Price
A sale here is worth $17.38.
Listings sell for $17.38 on average, from $7.04 to $38.86. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $17.38 that is $2K to $4K a year per listing.
- Average price
- $17.38inside the $15 to $100 sweet spot
- Price range
- $7.04–$38.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #311 within Lighters & Matches. It carries 141 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 84%
- Out of stock, average day
- 16.2%
- Average rank
- #311in Lighters & Matches
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 141per listing
- Listings tracked
- 63
04 · Newcomers
5 of last year's 28 launches cleared the first-year sales bar.
28 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 28
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Matches in a Jar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
50 falling
Sellers
100
Top-5 brand share
36%
Top 20: 78%
Top-5 click share
27%
Top 20: 66%
Open market
60%
- Brand 111%
- Brand 28%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Matches in a Jar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Matches in a Jar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- match holder207K/yr
- match holder with striker128K/yr
- matches holder41K/yr
- match cloche56K/yr
- matchstick holder29K/yr
- match stick holder with striker25K/yr
- glass match holder26K/yr
- match holder with striker vintage17K/yr
- match cloche with striker20K/yr
- decorative match holder13K/yr
Reviews and returns
What reviews say buyers love and hate about Matches in a Jar
We read the reviews and the return reasons for every product selling here.
“which were slightly too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matches in a Jar questions
Answered from the same tracked data.