Matches

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

-24.5%

Conversion, latest week

4.4%

Market size, estimated

$2.1Ma year

Peak month

January1.7× the quietest month

Top search term

matches1.8M searches a year

Listings sell for $11.69 on average, from $4.10 to $24.60. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At $11.69 that is $58K to $70K a year per listing.

Average price

$11.69under the $15 to $100 sweet spot

Price range

$4.10–$24.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

5,000–6,000

Revenue per listing a year

$58K–$70K

Returns

0.3%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 28% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #29 within Lighters & Matches. It carries 1,531 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

28%

Out of stock, average day

5.5%

Average rank

#29in Lighters & Matches

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,531per listing

Listings tracked

25

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months