Matchbooks

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $163K a year.

Searches, last 12 months

352K

Growth, 90 days vs prior 90

-8.0%

Conversion, latest week

3.3%

Market size, estimated

$163Ka year

Peak month

December1.5× the quietest month

Top search term

matchbooks107K searches a year

Listings sell for $14.02 on average, from $4.10 to $23.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $14.02 that is $7K to $11K a year per listing.

Average price

$14.02under the $15 to $100 sweet spot

Price range

$4.10–$23.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$7K–$11K

Returns

0.3%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #102 within Lighters & Matches. It carries 1,444 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

27%

Out of stock, average day

1.3%

Average rank

#102in Lighters & Matches

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

1,444per listing

Listings tracked

15

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months