Is matchbooks profitable to sell on Amazon United States?

The niche generates $163K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (47/100).

How competitive is the matchbooks niche?

12 brands and 81 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in matchbooks?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.3%.

When does demand for matchbooks peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the matchbooks niche?

Listings span $4.10–$23.96; the average listing price is $14.02 (sweet spot $15–$100). The average incumbent carries 1,444 reviews — the moat a new listing must climb.

Matchbooks

Skip it

Soft demand (-8.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Good$14.02

avg listing price — sweet spot $15–$100

Review moat

Good1,443.53

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.10–$23.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$163K

$163K/yr · 352K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-8.0%

90-day search growth — must beat 0% to launch

Is matchbooks profitable on Amazon?

According to Flapen's Amazon United States niche tracking, matchbooks is a $163K/yr Amazon United States market (352K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

matchbooks market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $210K–$280K; units × avg price
Conversion rate: 3.3%
Avg BSR: #102
Page quality: 0%
Prime: 27%
Sponsored: 40%
Out of stock: 1.3%
Avg brand age: 44 months
Avg seller age: 171 days

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

17%

MegaDeal49%
Diamond10%
LONGIM9%
Party Favors Plus7%
cb4%
FCQWMTSD4%
Open — no brand owns it (6 brands, 17%)

matchbooks demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top matchbooks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

matchbooks107K/yr -8.4%2.8% conv.
match books49K/yr -9.8%3.9% conv.
matchbook38K/yr +3.5%1.9% conv.
match book26K/yr -12.5%2.4% conv.
matchbooks bulk20K/yr -2.5%2.6% conv.
blank matchbooks18K/yr +1.1%2.3% conv.
match books in bulk16K/yr -19.7%3.6% conv.
book matches15K/yr -13.7%7.5% conv.
book of matches11K/yr -12.2%3.9% conv.
match books with matches6K/yr +8.0%3.7% conv.

All search terms

Top matchbooks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MegaDeal 50 Matchbooks White for Wedding Birthday Wholesale Made in America (1 Pack of 50)

MegaDeal$7.014.6★5,246 rev

MegaDeal 100 Matchbooks White for Wedding Birthday Wholesale Made in America (2 packs of 50)

MegaDeal$9.954.6★5,246 rev

Diamond Deluxe Greenlight Match Books - 1000 Matches

Diamond$9.014.5★1,412 rev

Party Favors Plus 50 Plain White Cover Wooden Matches Box Matches

Party Favors Plus$19.964.6★1,430 rev

LONGIM 60pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes

LONGIM$16.524.2★17 rev

Newest

by launch date

LONGIM 60pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes

LONGIM$16.5217 rev

7mo ago

LONGIM 100pcs Blank Matches Boxes for DIY Craft 2.28x1.41x0.59in White Small Storage Container Bulk Matchboxes with Double-Sided Strikers for Wedding & Birthday Party Favor Supplies Empty Matchboxes

LONGIM$20.239 rev

7mo ago

Custom Matchbooks Bulk Personalized Matchbooks with Label Custom Matches for Wedding Birthday Bachelorette Party Favors Custom Photo Matches (Without Matches)

OAEUQ$22.0019 rev

8mo ago

100 PCS Blank Match Boxes (No Matches) 2.25 x 1.42 x 0.59 Inch Bulk Blank Matchboxes DIY White Storage Containers Holders with Double-Sided Striker for Wedding Bridal Baby Shower Birthday Party

FCQWMTSD$22.4733 rev

1y ago

60PCS Blank Matches Containers 2.24 x 1.42 x 0.59 inches White DIY Match Books Storage Boxes Bulk Match Holder with Double-Sided Striker for Wedding Bridal Baby Birthday Party Favor Empty(No Matches)

CHUNNIN$18.1734 rev

1y ago

What reviews say buyers love and hate about matchbooks

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product15%

“As advertised”

Quality-Overall15%

“Good quality”

Value For Money10%

“Good Deal”

Ease Of Use9%

“super easy to use”

Strength7%

“Each book is very sturdy”

Smell6%

“leaves a lasting incense scent”

Efficiency5%

“Sure, lighters work well,”

Gifting Purpose3%

“Perfect for DIY Welcome Kits and Small Gifts”

Durability3%

“Durable, well made, easy to customize for any event”

Design-Overall3%

“Great for DIY favors and miniatures”

What buyers complain about

Quality-Overall21%

“Cheap quality”

Size-Overall21%

“Very small boxes”

Strength8%

“Very flimsy”

Value For Money7%

“Very expensive,”

Ease Of Use7%

“Very difficult to light if not impossible”

Flammable6%

“sometimes breaks RIGHT when the flame gets ignited”

Durability6%

“break very easily”

Advertised Vs Actual Product6%

“Totally misrepresented”

Smell3%

“smell like it”

Weight Light2%

“Theyre not super heavy-duty”

Top return reasons

Advertised Vs Actual Product37%

Size-Overall27%

Value For Money11%

Quality-Overall7%

Strength3%

Maintenance And Repair2%

Stain Resistance2%

Ease Of Cleaning1%

Scratch Resistance1%

Compatibility-Overall1%

Common matchbooks questions

Is matchbooks profitable to sell on Amazon United States?: The niche generates $163K/yr across 15 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (47/100).
How competitive is the matchbooks niche?: 12 brands and 81 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in matchbooks?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.3%.
When does demand for matchbooks peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the matchbooks niche?: Listings span $4.10–$23.96; the average listing price is $14.02 (sweet spot $15–$100). The average incumbent carries 1,444 reviews — the moat a new listing must climb.