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Matcha Protein Powder

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -5.0% this quarter, so Matcha Protein Powder is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$99K/yr111K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
45%top-5 click share · 24 brands · 594 sellers

Flapen Score

Matcha Protein Powder against its category

The dotted line is the Health & Household average. Past it, Matcha Protein Powder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Matcha Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Matcha Protein Powder 111K times last year and spent an estimated $99K. The top 5 brands take 53% of clicks. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
3.0%
Market size, estimated
$99Ka year
Peak month
August2.2× the quietest month
Top search term
matcha protein powder56K searches a year

02 · Price

A sale here is worth $29.64.

Listings sell for $29.64 on average, from $3.92 to $75.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $29.64 that is $3K to $7K a year per listing.

Average price
$29.64inside the $15 to $100 sweet spot
Price range
$3.92–$75.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #190 within Protein. It carries 3,311 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
7.4%
Average rank
#190in Protein
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
3,311per listing
Listings tracked
29

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Matcha Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 rising

Sellers

594

Top-5 brand share

53%

Top 20: 97%

Top-5 click share

45%

Top 20: 92%

Open market

39%

  • Brand 116%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Matcha Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Matcha Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • matcha protein powder56K/yr
  • protein matcha20K/yr
  • matcha protein18K/yr
  • protein matcha powder7K/yr
  • matcha protein shake6K/yr
  • protein powder matcha4K/yr

Reviews and returns

What reviews say buyers love and hate about Matcha Protein Powder

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Weird Taste”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Matcha Protein Powder questions

Answered from the same tracked data.