Matcha Protein Powder
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -5.0% this quarter, so Matcha Protein Powder is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $99K/yr111K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 45%top-5 click share · 24 brands · 594 sellers
Flapen Score
Matcha Protein Powder against its category
The dotted line is the Health & Household average. Past it, Matcha Protein Powder is stronger. Inside it, weaker.
Market
The Matcha Protein Powder market on Amazon at a glance
Shoppers on Amazon United States searched for Matcha Protein Powder 111K times last year and spent an estimated $99K. The top 5 brands take 53% of clicks. Demand peaks in Aug. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $99Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- matcha protein powder56K searches a year
02 · Price
A sale here is worth $29.64.
Listings sell for $29.64 on average, from $3.92 to $75.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $29.64 that is $3K to $7K a year per listing.
- Average price
- $29.64inside the $15 to $100 sweet spot
- Price range
- $3.92–$75.83
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #190 within Protein. It carries 3,311 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 7.4%
- Average rank
- #190in Protein
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 3,311per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Matcha Protein Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vital Proteins Matcha Collagen Peptides Powder Supplement Matcha Green Tea Powder 10.5 oz Original Flavored
- Price
- $29.50
- Rating
- 4.3/5
- Reviews
- 5,927
- Age
- 3y ago

Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 25 Servings
- Price
- $54.22
- Rating
- 4.2/5
- Reviews
- 297
- Age
- 3y ago

FitBites 100% Whey Isolate Protein Powder (Matcha Latte) 5.9g BCAAs Gluten Free Zero Sugar Fast Absorbing Easy Digesting
- Price
- $39.84
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 4y ago

Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.
- Price
- $21.82
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 3mo ago

Flimeal GreenTea Matcha Protein Shake With Crunchy Protein Balls Protein Smoothie Powder - 21g Protein Low Sugar Keto-Friendly Meal Replacement Shake 22.22oz 14 Servings 14 Servings (1 X 22.22oz)
- Price
- $34.17
- Rating
- 4.6/5
- Reviews
- 138
- Age
- 1y ago
Trending
estimated 90-day click momentum
Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings
- Price
- $20.37
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 4mo ago

Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.
- Price
- $21.82
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 3mo ago

Tenzo Matcha Green Tea Powder Organic Cafe Sweetened Matcha Latte Green Tea Powder Ceremonial Barista Crafted Mix - Authentically Japanese - Matcha Latte Mix (35.27 Ounce)
- Price
- $38.91
- Rating
- 4.6/5
- Reviews
- 325
- Age
- 2y ago

Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 19 Servings
- Price
- $44.42
- Rating
- 4.2/5
- Reviews
- 297
- Age
- 2y ago

MatchAdmire Matcha Powder Premium First Harvest USDA Certified Organic Green Tea Matcha latte Rich Flavor 100% Vegan with No Fillers Radiation-Free (50g Culinary Grade Matcha)
- Price
- $16.16
- Rating
- 4.3/5
- Reviews
- 379
- Age
- 2y ago
Newest
by launch date
Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.
- Price
- $21.82
- Rating
- 3.7/5
- Reviews
- 6
- Age
- 3mo ago

Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings
- Price
- $20.37
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 4mo ago

Forzagen All in One Protein for Her Protein Powder for Women with Collagen Peptides (2 Pound (Pack of 1) Matcha Latte)
- Price
- $38.91
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 7mo ago

Slim & Glow Matcha Latte Powder Collagen Peptides Organic Matcha Inulin Prebiotic Fiber Green Tea Extract Biotin Gut Health Craving Control 14 Servings
- Price
- $21.42
- Rating
- 4.1/5
- Reviews
- 74
- Age
- 1y ago

Icon Muscle Opto Iso Matcha Latte | Whey Isolate Powder | Protein Powder | Amino Acids | Matcha Supplement | Vanilla | Mango | Strawberry | Antioxidants | 25g Protein | 1 lb
- Price
- $19.95
- Rating
- 4.6/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
594
Est. top-5 brand share
53%
Top 20: 97%
Est. top-5 click share
45%
Top 20: 92%
Open market
39%
- Boba Tea Protein16%
- Vital Proteins11%
- FLIMEAL9%
- FitBites8%
- Dr. Murray Natural Products8%
- Ka'Chava8%
Demand
Matcha Protein Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.2×
Search terms
Top Matcha Protein Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- matcha protein powder56K/yr
- protein matcha20K/yr
- matcha protein18K/yr
- protein matcha powder7K/yr
- matcha protein shake6K/yr
- protein powder matcha4K/yr
Reviews and returns
What reviews say buyers love and hate about Matcha Protein Powder
We read the reviews and the return reasons for every product selling here.
“Weird Taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Matcha Protein Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









