Matcha Protein Powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$29.64avg listing price — sweet spot $15–$100
Price range
Great$3.92–$75.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,311.45avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 111K searches
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Is matcha protein powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, matcha protein powder is a $99K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Aug. Verdict: Worth a look — 57/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
matcha protein powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $89K–$119K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #190
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 7.4%
- Avg brand age
- 52 months
- Avg seller age
- 132 days
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
594
Top-5 brand share
53%
Top 20: 97%
Top-5 click share
45%
Top 20: 92%
Open market
39%
- Boba Tea Protein16%
- Vital Proteins11%
- FLIMEAL9%
- FitBites8%
- Dr. Murray Natural Products8%
- Ka'Chava8%
matcha protein powder demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top matcha protein powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- matcha protein powder56K/yr
- protein matcha20K/yr
- matcha protein18K/yr
- protein matcha powder7K/yr
- matcha protein shake6K/yr
- protein powder matcha4K/yr
Top matcha protein powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vital Proteins Matcha Collagen Peptides Powder Supplement Matcha Green Tea Powder 10.5 oz Original Flavored
Vital Proteins$29.504.3★5,927 rev
Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 25 Servings
Boba Tea Protein$54.224.2★297 rev
FitBites 100% Whey Isolate Protein Powder (Matcha Latte) 5.9g BCAAs Gluten Free Zero Sugar Fast Absorbing Easy Digesting
FitBites$39.844.3★119 rev
Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.
Dr. Murray Natural Products$21.823.7★6 rev
Flimeal GreenTea Matcha Protein Shake With Crunchy Protein Balls Protein Smoothie Powder - 21g Protein Low Sugar Keto-Friendly Meal Replacement Shake 22.22oz 14 Servings 14 Servings (1 X 22.22oz)
FLIMEAL$34.174.6★138 rev
Newest
by launch dateDr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.
Dr. Murray Natural Products$21.826 rev
Force Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings
Force Factor$20.3762 rev
Forzagen All in One Protein for Her Protein Powder for Women with Collagen Peptides (2 Pound (Pack of 1) Matcha Latte)
Forzagen$38.9115 rev
Slim & Glow Matcha Latte Powder Collagen Peptides Organic Matcha Inulin Prebiotic Fiber Green Tea Extract Biotin Gut Health Craving Control 14 Servings
SARASOTA COFFEE & TEA CO.$21.4274 rev
Icon Muscle Opto Iso Matcha Latte | Whey Isolate Powder | Protein Powder | Amino Acids | Matcha Supplement | Vanilla | Mango | Strawberry | Antioxidants | 25g Protein | 1 lb
Icon Muscle$19.959 rev
Trending
90-day click momentumForce Factor Mighty Matcha Powder Premium Organic Matcha Green Tea Superfood to Support Calm Energy Focus Antioxidant Protection & Vitality Naturally Unflavored 30 Servings
Force Factor$20.374.3★
Dr. Murrays USDA Organic Plant Based Protein Powder | 20g Protein | 6g Fiber | Vegan & Keto | Gluten & Dairy Free | Low Carb | No Added Sugar | Matcha 1 lb.
Dr. Murray Natural Products$21.823.7★
Tenzo Matcha Green Tea Powder Organic Cafe Sweetened Matcha Latte Green Tea Powder Ceremonial Barista Crafted Mix - Authentically Japanese - Matcha Latte Mix (35.27 Ounce)
Tenzo Tea$38.914.6★
Boba Tea Protein Matcha Latte | 25g Grass-Fed Whey Protein Isolate Powder | Gluten-Free & Soy-Free Bubble Tea Protein Drink | Real Ingredients & Lactose-Free Protein Drink | 19 Servings
Boba Tea Protein$44.424.2★
MatchAdmire Matcha Powder Premium First Harvest USDA Certified Organic Green Tea Matcha latte Rich Flavor 100% Vegan with No Fillers Radiation-Free (50g Culinary Grade Matcha)
MatchAdmire$16.164.3★
What reviews say buyers love and hate about matcha protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Great favorable taste”
“It has a mild flavor”
“The matcha quality is amazing”
“Great nutrition profile”
“It blends easily”
“worth every penny”
“Mixes great”
“Just as described - not overly sweet”
“Smooth texture”
“Especially nice for those on vegan diets”
What buyers complain about
“Weird Taste”
“Too expensive”
“Tiny package”
“Average powder mix - not unique in flavor”
“Somewhat Bitter”
“Therefore not getting all the nutrition you need as you would with other products that I will mention one in a moment”
“The sweetener is too strong”
“Size is misleading”
“Quality has gone down”
“more of a green-brown”
Top return reasons
Common matcha protein powder questions
- Is matcha protein powder profitable to sell on Amazon United States?
- The niche generates $99K/yr across 29 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the matcha protein powder niche?
- 24 brands and 594 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in matcha protein powder?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- When does demand for matcha protein powder peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the matcha protein powder niche?
- Listings span $3.92–$75.83; the average listing price is $29.64 (sweet spot $15–$100). The average incumbent carries 3,311 reviews — the moat a new listing must climb.