Matcha Collagen Powder
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$23.61avg listing price — sweet spot $15–$100
Price range
Incredible$17.52–$29.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,147.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Bad$77K$77K/yr · 58K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Is matcha collagen powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, matcha collagen powder is a $77K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
matcha collagen powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $71K–$94K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #252
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 135 days
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
460
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
9%
- Vital Proteins42%
- 360 Nutrition15%
- Jade Leaf Matcha15%
- FKRO6%
- Further Food6%
- Encha6%
- Open — no brand owns it (2 brands, 9%)
matcha collagen powder demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top matcha collagen powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- matcha collagen17K/yr
- matcha collagen powder16K/yr
- collagen matcha11K/yr
- matcha with collagen3K/yr
- collagen matcha powder4K/yr
- vital proteins matcha3K/yr
- vital proteins matcha collagen2K/yr
Top matcha collagen powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vital Proteins Matcha Collagen Peptides Powder Supplement Matcha Green Tea Powder 10.5 oz Original Flavored
Vital Proteins$29.674.3★5,925 rev
360 Nutrition Matcha Hydrolyzed Collagen Peptides Powder Japanese Matcha Green Tea for Gut Health Joint Support Energy Hair Skin & Nails Gluten Free Keto Friendly Paleo Non GMO (8oz (1 Count))
360 Nutrition$17.524.3★1,490 rev
Jade Leaf Matcha Latte Powder with Grass Fed Bovine Collagen - Sugar Free Sweetened with Monkfruit for Lattes Mixes - Made with Organic Japanese Matcha Powder 5.3 Ounce / 150g (Pack of 1)
Jade Leaf Matcha$18.654.4★688 rev
FKRO Matcha Collagen Peptides Powder with Biotin Hyaluronic Acid & Vitamin C | Type I & III Hydrolyzed Collagen for Hair Skin & Nails | Unsweetened Japanese Matcha Latte | 22 Servings 7.9oz
FKRO$28.134.5★183 rev
Further Food Matcha Collagen Peptides Powder with Cordyceps Mushroom 100% Grass-Fed Hydrolyzed Type 1 & 3 20g of Collagen per Serving Supports Energy Skin Hair & Joints 10.62 Oz
Further Food$28.753.9★35 rev
Newest
by launch date
Encha Matcha Latte Powder - Keto Collagen Matcha Powder with Protein - First Harvest - Premium Japanese Macha - 150g / 5.3oz
Encha$18.5522 rev
FKRO Matcha Collagen Peptides Powder with Biotin Hyaluronic Acid & Vitamin C | Type I & III Hydrolyzed Collagen for Hair Skin & Nails | Unsweetened Japanese Matcha Latte | 22 Servings 7.9oz
FKRO$28.13183 rev
Further Food Matcha Collagen Peptides Powder with Cordyceps Mushroom 100% Grass-Fed Hydrolyzed Type 1 & 3 20g of Collagen per Serving Supports Energy Skin Hair & Joints 10.62 Oz
Further Food$28.7535 rev
Vital Proteins Matcha Collagen Peptides Powder Supplement Matcha Green Tea Powder 10.5 oz Original Flavored
Vital Proteins$29.675,925 rev
Jade Leaf Matcha Latte Powder with Grass Fed Bovine Collagen - Sugar Free Sweetened with Monkfruit for Lattes Mixes - Made with Organic Japanese Matcha Powder 5.3 Ounce / 150g (Pack of 1)
Jade Leaf Matcha$18.65688 rev
Trending
90-day click momentumEncha Matcha Latte Powder - Keto Collagen Matcha Powder with Protein - First Harvest - Premium Japanese Macha - 150g / 5.3oz
Encha$18.554.7★
360 Nutrition Matcha Hydrolyzed Collagen Peptides Powder Japanese Matcha Green Tea for Gut Health Joint Support Energy Hair Skin & Nails Gluten Free Keto Friendly Paleo Non GMO (8oz (1 Count))
360 Nutrition$17.524.3★
FKRO Matcha Collagen Peptides Powder with Biotin Hyaluronic Acid & Vitamin C | Type I & III Hydrolyzed Collagen for Hair Skin & Nails | Unsweetened Japanese Matcha Latte | 22 Servings 7.9oz
FKRO$28.134.5★
Vital Proteins Matcha Collagen Peptides Powder Supplement Matcha Green Tea Powder 10.5 oz Original Flavored
Vital Proteins$29.674.3★
Further Food Matcha Collagen Peptides Powder with Cordyceps Mushroom 100% Grass-Fed Hydrolyzed Type 1 & 3 20g of Collagen per Serving Supports Energy Skin Hair & Joints 10.62 Oz
Further Food$28.753.9★
What reviews say buyers love and hate about matcha collagen powder
What buyers praise and complain about, mined from review topics.What buyers love
“Tastes great”
“The quality is amazing”
“Smooth and creamy flavor”
“It dissolves easily and tastes great”
“My favorite part is the added collagen benefits for hair, skin, and nails, so it feels like a little self-care moment every day”
“Sweet”
“blends perfectly”
“The texture is great too”
“I love that the ingredients are clean. ie no gums, sweetener, or flavorings”
“Good price for amount I use”
What buyers complain about
“It does taste different”
“Unhealthy, Modified Ingredients Added”
“Kinda wish it had a more intense match flavor”
“Small pack,”
“Very little smell”
“Its just not a sweet matcha powder like youd get at a cafe”
“like sore for some reason”
“I didnt notice any collagen in there was I supposed to”
“this is unsustainable”
“I think I got a bad batch- mine is very off color”
Top return reasons
Common matcha collagen powder questions
- Is matcha collagen powder profitable to sell on Amazon United States?
- The niche generates $77K/yr across 9 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the matcha collagen powder niche?
- 8 brands and 460 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in matcha collagen powder?
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.0%.
- When does demand for matcha collagen powder peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the matcha collagen powder niche?
- Listings span $17.52–$29.67; the average listing price is $23.61 (sweet spot $15–$100). The average incumbent carries 1,148 reviews — the moat a new listing must climb.