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Mat Cleaner

Fail

The top 5 products take 87% of clicks, so Mat Cleaner is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$189K/yr47K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
87%top-5 click share · 8 brands · 56 sellers

Flapen Score

Mat Cleaner against its category

The dotted line is the Health & Household average. Past it, Mat Cleaner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mat Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Mat Cleaner 47K times last year and spent an estimated $189K. The top 5 brands take 93% of clicks. Demand peaks in Apr–Jun–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $189K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
11.2%
Market size, estimated
$189Ka year
Peak month
June2.3× the quietest month
Top search term
mat cleaner16K searches a year

02 · Price

A sale here is worth $36.12.

Listings sell for $36.12 on average, from $10.44 to $88.39. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $36.12 that is $9K to $18K a year per listing.

Average price
$36.12inside the $15 to $100 sweet spot
Price range
$10.44–$88.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within All-Purpose Cleaners. It carries 2,164 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#158in All-Purpose Cleaners
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,164per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Mat Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

56

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

4%

  • Brand 159%
  • Brand 223%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Mat Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Mat Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mat cleaner16K/yr
  • wrestling mat cleaner17K/yr
  • mat cleaner wrestling5K/yr
  • mat attack3K/yr
  • mat attack cleaner4K/yr
  • matt cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Mat Cleaner

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
12%of negative reviews mention “Value For Money”
0.6%of orders come back
“its very expensive”
A buyer, on “Value For Money”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mat Cleaner questions

Answered from the same tracked data.