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Mastectomy Pillow

Fail

Demand is soft, at -7.0% this quarter, so Mastectomy Pillow is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$399K/yr389K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
62%top-5 click share · 15 brands · 17 sellers

Flapen Score

Mastectomy Pillow against its category

The dotted line is the Health & Household average. Past it, Mastectomy Pillow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mastectomy Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Mastectomy Pillow 389K times last year and spent an estimated $399K. The top 5 brands take 83% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $399K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
2.8%
Market size, estimated
$399Ka year
Peak month
February1.6× the quietest month
Top search term
mastectomy pillow228K searches a year

02 · Price

A sale here is worth $36.16.

Listings sell for $36.16 on average, from $9.77 to $125.51. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $36.16 that is $9K to $18K a year per listing.

Average price
$36.16inside the $15 to $100 sweet spot
Price range
$9.77–$125.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$9K–$18K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #89 within Bedroom Aids & Accessories. It carries 1,132 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#89in Bedroom Aids & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,132per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mastectomy Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

17

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

15%

  • Brand 151%
  • Brand 215%
  • Brand 37%
  • Brand 47%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Mastectomy Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mastectomy Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mastectomy pillow228K/yr
  • mastectomy pillow post surgery33K/yr
  • post mastectomy pillow18K/yr
  • breast surgery pillow15K/yr
  • breast augmentation pillow11K/yr
  • breast reduction pillow11K/yr
  • masectomy pillow7K/yr
  • mastectomy pillows7K/yr
  • mastectomy recovery pillow6K/yr
  • double mastectomy pillow7K/yr

Reviews and returns

What reviews say buyers love and hate about Mastectomy Pillow

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Comfort-Overall”
5.8%of orders come back
“extremely uncomfortable in any position”
A buyer, on “Comfort-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mastectomy Pillow questions

Answered from the same tracked data.