Massager with Heat
MaybeProducts sell for $40.53 on average, inside the sweet spot. But the average product has 21,571 reviews to catch up to, so Massager with Heat is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $466K/yr397K searches / yr
- 90-day growth
- +3.6%search demand this quarter
- Competition
- 32%top-5 click share · 31 brands · 75 sellers
Flapen Score
Massager with Heat against its category
The dotted line is the Health & Household average. Past it, Massager with Heat is stronger. Inside it, weaker.
Market
The Massager with Heat market on Amazon at a glance
Shoppers on Amazon United States searched for Massager with Heat 397K times last year and spent an estimated $466K. The top 5 brands take 48% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $466K a year.
- Searches, last 12 months
- 397K
- Growth, 90 days vs prior 90
- +3.6%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $466Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- electric massager for muscles69K searches a year
02 · Price
A sale here is worth $40.53.
Listings sell for $40.53 on average, from $18.16 to $89.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $40.53 that is $10K to $20K a year per listing.
- Average price
- $40.53inside the $15 to $100 sweet spot
- Price range
- $18.16–$89.64
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$20K
- Returns
- 3.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #765 within Occupational & Physical Therapy Aids. It carries 21,571 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 5.4%
- Average rank
- #765in Occupational & Physical Therapy Aids
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 21,571per listing
- Listings tracked
- 52
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Massager with Heat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
31 rising
Sellers
75
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
32%
Top 20: 67%
Open market
47%
- Brand 121%
- Brand 210%
- Brand 36%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Massager with Heat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Massager with Heat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- electric massager for muscles69K/yr
- cordless massager44K/yr
- massager with heat30K/yr
- zyllion shiatsu back and neck massager35K/yr
- heated massager39K/yr
- massa25K/yr
- rechargeable massager18K/yr
- electric massage18K/yr
- heat massager24K/yr
- elefor massage gun20K/yr
Reviews and returns
What reviews say buyers love and hate about Massager with Heat
We read the reviews and the return reasons for every product selling here.
“Broke after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massager with Heat questions
Answered from the same tracked data.