Massage Wand

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $268K a year.

Searches, last 12 months

322K

Growth, 90 days vs prior 90

+5.4%

Conversion, latest week

2.8%

Market size, estimated

$268Ka year

Peak month

January3.6× the quietest month

Top search term

mini massager176K searches a year

Listings sell for $30.07 on average, from $10.09 to $182.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $30.07 that is $3K to $8K a year per listing.

Average price

$30.07inside the $15 to $100 sweet spot

Price range

$10.09–$182.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$8K

Returns

1.9%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #2,751 within Electric Massagers. It carries 2,686 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

100%

Out of stock, average day

6.1%

Average rank

#2,751in Electric Massagers

Average rating

4.21 starsAmazon United States average 4.42 stars

Average reviews

2,686per listing

Listings tracked

27

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

34 months