Massage Tools

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

3.1M

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

3.1%

Market size, estimated

$4.6Ma year

Peak month

April2.9× the quietest month

Top search term

massage tools786K searches a year

Listings sell for $48.49 on average, from $5.86 to $244.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 500 to 750 of them. At $48.49 that is $24K to $36K a year per listing.

Average price

$48.49inside the $15 to $100 sweet spot

Price range

$5.86–$244.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

500–750

Revenue per listing a year

$24K–$36K

Returns

3.2%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #3,160 within Electric Massagers. It carries 8,282 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

99%

Out of stock, average day

8.3%

Average rank

#3,160in Electric Massagers

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

8,282per listing

Listings tracked

137

37 products launched here in the last 12 months. 32 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

37

Successful launches

32Amazon's first-year sales bar

Average brand age

30 months