Massage Tool

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

3.8%

Market size, estimated

$103Ka year

Peak month

December1.9× the quietest month

Top search term

massage tool145K searches a year

Listings sell for $16.80 on average, from $5.84 to $67.35. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $16.80 that is $2K to $4K a year per listing.

Average price

$16.80inside the $15 to $100 sweet spot

Price range

$5.84–$67.35

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #1,110 within Massage Tools. It carries 3,146 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#1,110in Massage Tools

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,146per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

37 months