Massage Oil

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.6M a year.

Searches, last 12 months

3.0M

Growth, 90 days vs prior 90

-14.7%

Conversion, latest week

9.6%

Market size, estimated

$4.6Ma year

Peak month

February1.7× the quietest month

Top search term

massage oil1.1M searches a year

Listings sell for $16.38 on average, from $8.21 to $45.77. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 5,000 to 6,000 of them. At $16.38 that is $82K to $98K a year per listing.

Average price

$16.38inside the $15 to $100 sweet spot

Price range

$8.21–$45.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

5,000–6,000

Revenue per listing a year

$82K–$98K

Returns

0.6%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #894 within Massage Oils. It carries 9,765 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#894in Massage Oils

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

9,765per listing

Listings tracked

36

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

77 months