Massage Mat

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-12.3%

Conversion, latest week

1.5%

Market size, estimated

$2.4Ma year

Peak month

December2.5× the quietest month

Top search term

full body massage mat274K searches a year

Listings sell for $104.99 on average, from $29.80 to $304.57. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $104.99 that is $26K to $52K a year per listing.

Average price

$104.99above the $15 to $100 sweet spot

Price range

$29.80–$304.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$26K–$52K

Returns

6.9%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #10,636 within Electric Massagers. It carries 2,889 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

98%

Out of stock, average day

14.2%

Average rank

#10,636in Electric Massagers

Average rating

4.23 starsAmazon United States average 4.42 stars

Average reviews

2,889per listing

Listings tracked

57

25 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

24Amazon's first-year sales bar

Average brand age

29 months