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Massage Lotion Gallon

Maybe

An estimated 0.8% of orders come back. But the top 5 brands take 100% of clicks, so Massage Lotion Gallon is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$334K/yr75K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
56%top-5 click share · 5 brands · 146 sellers

Flapen Score

Massage Lotion Gallon against its category

The dotted line is the Health & Household average. Past it, Massage Lotion Gallon is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Lotion Gallon market on Amazon at a glance

Shoppers on Amazon United States searched for Massage Lotion Gallon 75K times last year and spent an estimated $334K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
11.0%
Market size, estimated
$334Ka year
Top search term
soothing touch massage lotion20K searches a year

02 · Price

A sale here is worth $40.52.

Listings sell for $40.52 on average, from $9.87 to $160.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $40.52 that is $4K to $10K a year per listing.

Average price
$40.52inside the $15 to $100 sweet spot
Price range
$9.87–$160.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,844 within Massage Lotions. It carries 1,083 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
96%
Out of stock, average day
2.6%
Average rank
#1,844in Massage Lotions
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,083per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Massage Lotion Gallon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 91%

Open market

0%

  • Brand 149%
  • Brand 244%
  • Brand 33%
  • Brand 43%
  • Brand 51%

Demand

Massage Lotion Gallon search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Massage Lotion Gallon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soothing touch massage lotion20K/yr
  • massage lotion gallon16K/yr
  • bon vital massage lotion16K/yr
  • bon vital massage cream8K/yr
  • bon vital6K/yr
  • soothing touch lotion4K/yr
  • massage lotions gallon2K/yr
  • bon vital massage creme3K/yr

Reviews and returns

What reviews say buyers love and hate about Massage Lotion Gallon

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Smell”
0.8%of orders come back
“The fragrance is way too intense for me”
A buyer, on “Smell”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Massage Lotion Gallon questions

Answered from the same tracked data.