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Massage Lotion

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -6.8% this quarter, so Massage Lotion is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$2.6M/yr712K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
50%top-5 click share · 12 brands · 127 sellers

Flapen Score

Massage Lotion against its category

The dotted line is the Health & Household average. Past it, Massage Lotion is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Massage Lotion market on Amazon at a glance

Shoppers on Amazon United States searched for Massage Lotion 712K times last year and spent an estimated $2.6M. The top 5 brands take 86% of clicks. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 712K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
712K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
11.3%
Market size, estimated
$2.6Ma year
Peak month
January1.4× the quietest month
Top search term
massage lotion148K searches a year

02 · Price

A sale here is worth $32.21.

Listings sell for $32.21 on average, from $9.15 to $96.42. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $32.21 that is $48K to $64K a year per listing.

Average price
$32.21inside the $15 to $100 sweet spot
Price range
$9.15–$96.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$48K–$64K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,704 within Massage Lotions. It carries 3,086 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,704in Massage Lotions
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
3,086per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Massage Lotion products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

$0$130K$260K$390K$520K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

127

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 89%

Open market

10%

  • BIOTONE60%
  • BodyMed9%
  • Bon Vital'7%
  • Soothing Touch5%
  • PURA 1st5%
  • Espoma4%
  • Open — no brand owns it (6 brands, 10%)

Demand

Massage Lotion search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Massage Lotion search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • massage lotion148K/yr
  • massage lotion for massage therapy121K/yr
  • biotone massage cream104K/yr
  • massage cream102K/yr
  • biotone58K/yr
  • massage creams for massage therapy58K/yr
  • biotone dual purpose massage creme26K/yr
  • biotone massage lotion26K/yr
  • massage cream for body14K/yr
  • massage lotions10K/yr

Reviews and returns

What reviews say buyers love and hate about Massage Lotion

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Smell”
0.6%of orders come back
“Smells weird”
A buyer, on “Smell”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Massage Lotion questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data