Massage Lotion
MaybeAn estimated 0.6% of orders come back. But demand is soft, at -6.8% this quarter, so Massage Lotion is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $2.6M/yr712K searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 50%top-5 click share · 12 brands · 127 sellers
Flapen Score
Massage Lotion against its category
The dotted line is the Health & Household average. Past it, Massage Lotion is stronger. Inside it, weaker.
Market
The Massage Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for Massage Lotion 712K times last year and spent an estimated $2.6M. The top 5 brands take 86% of clicks. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 712K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.
- Searches, last 12 months
- 712K
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 11.3%
- Market size, estimated
- $2.6Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- massage lotion148K searches a year
02 · Price
A sale here is worth $32.21.
Listings sell for $32.21 on average, from $9.15 to $96.42. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $32.21 that is $48K to $64K a year per listing.
- Average price
- $32.21inside the $15 to $100 sweet spot
- Price range
- $9.15–$96.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $48K–$64K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,704 within Massage Lotions. It carries 3,086 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,704in Massage Lotions
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 3,086per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Massage Lotion products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BIOTONE Dual-Purpose Massage Crme with Arnica and Ivy Extracts Pure Ingredients Effortless Glide Luxurious Feel More Workability Less Reapplications
- Price
- $22.87
- Rating
- 4.8/5
- Reviews
- 4,687
- Age
- 22y ago

BIOTONE Dual-Purpose Massage Crme with Arnica and Ivy Extracts Pure Ingredients Effortless Glide Luxurious Feel More Workability Less Reapplications
- Price
- $75.35
- Rating
- 4.8/5
- Reviews
- 4,687
- Age
- 22y ago

BodyMed Formulations Massage Lotion 8 oz. Fragrance-Free All-Natural Lotion for Massage Therapy Leaping Bunny Certified with Arnica Extract & Jojoba Non-Staining & Paraben Free
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 615
- Age
- 4y ago

BIOTONE Advanced Therapy Massage Lotion Hypoallergenic and Fragrance-Free More Glide and Workability Absorbs for a Non-Greasy Finish
- Price
- $62.48
- Rating
- 4.6/5
- Reviews
- 3,192
- Age
- 20y ago

BIOTONE Advanced Therapy Massage Lotion Hypoallergenic and Fragrance-Free More Glide and Workability Absorbs for a Non-Greasy Finish
- Price
- $20.53
- Rating
- 4.6/5
- Reviews
- 3,192
- Age
- 22y ago
Trending
estimated 90-day click momentum
Espoma Organic Bio-Tone Starter Plus 4-3-3 Natural & Organic Starter Plant Food with Both Endo & Ecto Mycorrhizae; 4 lb. Bag; The Ultimate Starter Fertilizer - Pack of 2
- Price
- $21.91
- Rating
- 4.8/5
- Reviews
- 841
- Age
- 6y ago

Bon Vital Original Massage Lotion Non-Greasy Moisturizes Dry Skin 8 oz
- Price
- $10.01
- Rating
- 4.6/5
- Reviews
- 3,977
- Age
- 15y ago

Pura 1st Vitamin Therapy 8 Fl oz Massage Lotion Vitamin E Professional Massage Therapy Deep Tissue Unscented Hypoallergenic Natural Ingredients Skin Hydrating Moisturizing Muscle Relief
- Price
- $11.00
- Rating
- 3.5/5
- Reviews
- 46
- Age
- 2y ago

Biotone Dual-Purpose Massage Creme 36 Ounce
- Price
- $54.92
- Rating
- 4.8/5
- Reviews
- 4,687
- Age
- 16y ago

Free-Up-Professional Massage Cream Fragrance-Free Great Glide Lubricity Tissue Perception Perfect for Physical Therapy Massage Versatile Non-Greasy 8 Oz Jar
- Price
- $25.61
- Rating
- 4.5/5
- Reviews
- 4,511
- Age
- 21y ago
Newest
by launch date
Pura 1st Vitamin Therapy 8 Fl oz Massage Lotion Vitamin E Professional Massage Therapy Deep Tissue Unscented Hypoallergenic Natural Ingredients Skin Hydrating Moisturizing Muscle Relief
- Price
- $11.00
- Rating
- 3.5/5
- Reviews
- 46
- Age
- 2y ago

BodyMed Formulations Massage Lotion 8 oz. Fragrance-Free All-Natural Lotion for Massage Therapy Leaping Bunny Certified with Arnica Extract & Jojoba Non-Staining & Paraben Free
- Price
- $9.96
- Rating
- 4.4/5
- Reviews
- 615
- Age
- 4y ago

Espoma Organic Bio-Tone Starter Plus 4-3-3 Natural & Organic Starter Plant Food with Both Endo & Ecto Mycorrhizae; 4 lb. Bag; The Ultimate Starter Fertilizer - Pack of 2
- Price
- $21.91
- Rating
- 4.8/5
- Reviews
- 841
- Age
- 6y ago

Majestic Pure Arnica Massage Oil Relaxing Body Oil 8 Fl Oz
- Price
- $12.32
- Rating
- 4.5/5
- Reviews
- 38,479
- Age
- 7y ago

Soothing Touch Basics Massage Cream Unscented 1 Gallon 128 Fl Ounce
- Price
- $37.33
- Rating
- 3.7/5
- Reviews
- 89
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
127
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 89%
Open market
10%
- BIOTONE60%
- BodyMed9%
- Bon Vital'7%
- Soothing Touch5%
- PURA 1st5%
- Espoma4%
- Open — no brand owns it (6 brands, 10%)
Demand
Massage Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Massage Lotion search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- massage lotion148K/yr
- massage lotion for massage therapy121K/yr
- biotone massage cream104K/yr
- massage cream102K/yr
- biotone58K/yr
- massage creams for massage therapy58K/yr
- biotone dual purpose massage creme26K/yr
- biotone massage lotion26K/yr
- massage cream for body14K/yr
- massage lotions10K/yr
Reviews and returns
What reviews say buyers love and hate about Massage Lotion
We read the reviews and the return reasons for every product selling here.
“Smells weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massage Lotion questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









