Massage Hammer
FailShoppers spend an estimated $18K a year here, so Massage Hammer is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $18K/yr31K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 54%top-5 click share · 20 brands · 40 sellers
Flapen Score
Massage Hammer against its category
The dotted line is the Health & Household average. Past it, Massage Hammer is stronger. Inside it, weaker.
Market
The Massage Hammer market on Amazon at a glance
Shoppers on Amazon United States searched for Massage Hammer 31K times last year and spent an estimated $18K. The top 5 brands take 72% of clicks. Demand peaks in Jun. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.
- Searches, last 12 months
- 31K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $18Ka year
- Peak month
- June2.1× the quietest month
- Top search term
- massage hammer28K searches a year
02 · Price
A sale here is worth $19.70.
Listings sell for $19.70 on average, from $8.71 to $50.98. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $19.70 that is $0 to $2K a year per listing.
- Average price
- $19.70inside the $15 to $100 sweet spot
- Price range
- $8.71–$50.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #16,328 within Massage Tools. It carries 196 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 96%
- Out of stock, average day
- 14.6%
- Average rank
- #16,328in Massage Tools
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 196per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Massage Hammer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
40
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
28%
- Brand 120%
- Brand 217%
- Brand 317%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Massage Hammer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 2.1×
Search terms
Top Massage Hammer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- massage hammer28K/yr
- massage hammer for body2K/yr
- lymphatic hammer1K/yr
Reviews and returns
What reviews say buyers love and hate about Massage Hammer
We read the reviews and the return reasons for every product selling here.
“It broke down a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Massage Hammer questions
Answered from the same tracked data.









