Massage Gun

Shoppers searched for this 13.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51.1M a year.

Searches, last 12 months

13.1M

Growth, 90 days vs prior 90

+1.8%

Conversion, latest week

5.5%

Market size, estimated

$51.1Ma year

Peak month

December3.5× the quietest month

Top search term

massage gun8.3M searches a year

Listings sell for $70.81 on average, from $12.88 to $264.80. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 20,000 to 25,000 of them. At $70.81 that is $1.4M to $1.8M a year per listing.

Average price

$70.81inside the $15 to $100 sweet spot

Price range

$12.88–$264.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

800K or moreAmazon's top range

Units per listing a year

20,000–25,000

Revenue per listing a year

$1.4M–$1.8M

Returns

3.4%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #2,289 within Electric Massagers. It carries 7,082 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

4.4%

Average rank

#2,289in Electric Massagers

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

7,082per listing

Listings tracked

40

12 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

9Amazon's first-year sales bar

Average brand age

31 months