Mask Holder
MaybeAn estimated 1.0% of orders come back. But demand is soft, at -32.9% this quarter, so Mask Holder is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $78K/yr151K searches / yr
- 90-day growth
- -32.9%search demand this quarter
- Competition
- 41%top-5 click share · 32 brands · 44 sellers
Flapen Score
Mask Holder against its category
The dotted line is the Health & Household average. Past it, Mask Holder is stronger. Inside it, weaker.
Market
The Mask Holder market on Amazon at a glance
Shoppers on Amazon United States searched for Mask Holder 151K times last year and spent an estimated $78K. The top 5 brands take 47% of clicks. Demand peaks in Jan. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 151K
- Growth, 90 days vs prior 90
- -32.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $78Ka year
- Peak month
- January2.5× the quietest month
- Top search term
- mask holder31K searches a year
02 · Price
A sale here is worth $8.76.
Listings sell for $8.76 on average, from $4.91 to $21.80. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.76 that is $876 to $2K a year per listing.
- Average price
- $8.76under the $15 to $100 sweet spot
- Price range
- $4.91–$21.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $876–$2K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #165 within Cloth Face Masks & Accessories. It carries 3,584 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 7.3%
- Average rank
- #165in Cloth Face Masks & Accessories
- Average rating
- 4.22 starsAmazon United States average 4.42 stars
- Average reviews
- 3,584per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Mask Holder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 falling
Sellers
44
Top-5 brand share
47%
Top 20: 90%
Top-5 click share
41%
Top 20: 86%
Open market
47%
- Brand 115%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Mask Holder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.5×
Search terms
Top Mask Holder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mask holder31K/yr
- face mask holder24K/yr
- mask holders to protect ears15K/yr
- mask ear saver15K/yr
- ear savers for face masks13K/yr
- mask extenders/ear savers12K/yr
- ear savers9K/yr
- face mask holder strap5K/yr
- mask extender4K/yr
- mask ear protector5K/yr
Reviews and returns
What reviews say buyers love and hate about Mask Holder
We read the reviews and the return reasons for every product selling here.
“for me, the fit was weird”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mask Holder questions
Answered from the same tracked data.









