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Mask Filters

Fail

Shoppers spend an estimated $33K a year here, so Mask Filters is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$33K/yr42K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
49%top-5 click share · 14 brands · 136 sellers

Flapen Score

Mask Filters against its category

The dotted line is the Health & Household average. Past it, Mask Filters is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mask Filters market on Amazon at a glance

Shoppers on Amazon United States searched for Mask Filters 42K times last year and spent an estimated $33K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
3.8%
Market size, estimated
$33Ka year
Peak month
January1.9× the quietest month
Top search term
mask filters15K searches a year

02 · Price

A sale here is worth $20.69.

Listings sell for $20.69 on average, from $4.17 to $79.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $20.69 that is $2K to $5K a year per listing.

Average price
$20.69inside the $15 to $100 sweet spot
Price range
$4.17–$79.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #23 within Cloth Face Masks & Accessories. It carries 8,576 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#23in Cloth Face Masks & Accessories
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
8,576per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mask Filters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

136

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

16%

  • Brand 141%
  • Brand 221%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (8 brands, 16%)

Demand

Mask Filters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Mask Filters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mask filters15K/yr
  • mask filter11K/yr
  • face mask filter8K/yr
  • face mask filters3K/yr
  • pm 2.5 mask filters2K/yr
  • mask filters for cloth face mask2K/yr

Reviews and returns

What reviews say buyers love and hate about Mask Filters

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Mask is too small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mask Filters questions

Answered from the same tracked data.