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Mary Ruth Multivitamin

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Mary Ruth Multivitamin is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$7.3M/yr4.3M searches / yr
90-day growth
-25.3%search demand this quarter
Competition
58%top-5 click share · 1 brands · 555 sellers

Flapen Score

Mary Ruth Multivitamin against its category

The dotted line is the Health & Household average. Past it, Mary Ruth Multivitamin is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mary Ruth Multivitamin market on Amazon at a glance

Shoppers on Amazon United States searched for Mary Ruth Multivitamin 4.3M times last year and spent an estimated $7.3M. One brand takes every click. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 4.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.3M a year.

Searches, last 12 months
4.3M
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
5.0%
Market size, estimated
$7.3Ma year
Top search term
mary ruth1.7M searches a year

02 · Price

A sale here is worth $34.69.

Listings sell for $34.69 on average, from $11.17 to $63.72. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 8,000 to 10,000 of them. At $34.69 that is $278K to $347K a year per listing.

Average price
$34.69inside the $15 to $100 sweet spot
Price range
$11.17–$63.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
8,000–10,000
Revenue per listing a year
$278K–$347K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Multivitamins. It carries 10,440 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#90in Multivitamins
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
10,440per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mary Ruth Multivitamin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 flat

Sellers

555

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Mary Ruth Multivitamin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '26FebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.8× · 6 of 12 months tracked

Search terms

Top Mary Ruth Multivitamin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mary ruth1.7M/yr
  • mary ruth multivitamin1.5M/yr
  • mary ruths346K/yr
  • maryruth102K/yr
  • mary ruth multivitamin women96K/yr
  • mary ruth vitamins86K/yr
  • mary ruths multivitamin50K/yr
  • mary ruth liquid multivitamin53K/yr
  • mary ruth womens multivitamin44K/yr
  • mary ruths liquid multivitamin33K/yr

Reviews and returns

What reviews say buyers love and hate about Mary Ruth Multivitamin

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful tasting”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mary Ruth Multivitamin questions

Answered from the same tracked data.