Mary Ruth Multivitamin
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$7.3M$7.3M/yr · 4.3M searches
Avg price
Incredible$34.69avg listing price — sweet spot $15–$100
Price range
Great$11.17–$63.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,439.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is mary ruth multivitamin profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mary ruth multivitamin is a $7.3M/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
mary ruth multivitamin market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 200K–250K
- avg 8,000–10,000/product
- Revenue / yr
- $6.9M–$8.7M
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 135 days
Competition: brands, sellers & click share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
1 flat
Sellers
555
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
0%
- MARYRUTH'S100%
- Open — no brand owns it (0%)
mary ruth multivitamin demand & seasonality
Weekly Amazon search volume, last 27 weeks — -25.3% search growth over the last 90 days.Top mary ruth multivitamin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mary ruth1.7M/yr
- mary ruth multivitamin1.5M/yr
- mary ruths346K/yr
- maryruth102K/yr
- mary ruth multivitamin women96K/yr
- mary ruth vitamins86K/yr
- mary ruths multivitamin50K/yr
- mary ruth liquid multivitamin53K/yr
- mary ruth womens multivitamin44K/yr
- mary ruths liquid multivitamin33K/yr
Top mary ruth multivitamin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 15.22 Fl Oz
MARYRUTH'S$35.214.5★19,663 rev
MARYRUTHS Liquid Morning Multivitamin for Women Men & Kids 32 Servings
MARYRUTH'S$36.224.5★39,176 rev
MARYRUTHS Liquid Morning Multivitamin for Women Men & Kids 15 Servings
MARYRUTH'S$18.904.5★39,176 rev
MARYRUTHS Organic Multivitamin Gummies for Women Hair & Skin Health 60ct
MARYRUTH'S$21.844.7★2,235 rev
MARYRUTHS Liquid Multivitamin + Hair Growth Clinically Thicker Hair 30oz
MARYRUTH'S$63.724.5★19,663 rev
Newest
by launch date
MARYRUTHS Daily Liquid Hair Formula | With 500 mg SesZenBio + 2 500 mcg Biotin | Vitamin C | Thicker Stronger Hair for Women | Hair Skin & Nail Health | Collagen Production | 16 Fl Oz
MARYRUTH'S$32.20589 rev
MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 15.22 Fl Oz
MARYRUTH'S$36.092,524 rev
MARYRUTHS Liquid Multivitamin + Hair Growth | Clinically Tested in Women for Thicker Hair & Facial Wrinkles | Biotin 10000mcg | Lustriva Hair Growth Supplements | Skin Care | Ages 18+ | 30 Fl Oz
MARYRUTH'S$63.132,524 rev
MaryRuths Liquid Nighttime Liquid Multimineral + Skin Renew | Clinically Shown in Women to Reduce Fine Wrinkle & Improve Skin Firmness | Sepitone | NO Melatonin | Magnesium | Vegan | 30 Servings
MARYRUTH'S$60.63648 rev
MaryRuths Multivitamin + Hair Growth Gummies Thicker Hair 30 Servings
MARYRUTH'S$60.65825 rev
Trending
90-day click momentumMARYRUTHS Daily Liquid Hair Formula | With 500 mg SesZenBio + 2 500 mcg Biotin | Vitamin C | Thicker Stronger Hair for Women | Hair Skin & Nail Health | Collagen Production | 16 Fl Oz
MARYRUTH'S$32.204.6★
MARYRUTHS Organic Lymphatic Support Liquid Drops Herbal Blend Non-GMO
MARYRUTH'S$22.974.4★
MaryRuth Organics Womens Immune Support Multivitamin Gummies | Ages 14+ | Skin Health | Gummy Vitamins for Women | Sugar-Free | Vegan | Non-GMO | 60 Count
MARYRUTH'S$17.844.5★
MARYRUTHS Liquid Morning Multivitamin for Women Men & Kids 15 Servings
MARYRUTH'S$18.904.5★
MaryRuths Hair Growth Max Liposomal 10000mcg Biotin Thicker Hair 15.22oz
MARYRUTH'S$59.384.3★
What reviews say buyers love and hate about mary ruth multivitamin
What buyers praise and complain about, mined from review topics.What buyers love
“It tastes amazing”
“Great multi vitamin”
“Crazy hair growth”
“Hair best product”
“The orange flavor is best”
“Ease of use”
“Helps with my Energy”
“Good price”
“EASY TO CHEW”
“As advertised”
What buyers complain about
“Awful tasting”
“It is expensive”
“Vitamins no good”
“maybe I got a wrong flavor”
“No results”
“Doesnt seem thicker”
“made me dizzy immediately”
“Itching”
“at very high doses”
“smell are chemicals”
Top return reasons
Common mary ruth multivitamin questions
- Is mary ruth multivitamin profitable to sell on Amazon United States?
- The niche generates $7.3M/yr across 21 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the mary ruth multivitamin niche?
- 1 brands and 555 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mary ruth multivitamin?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Vitamin. The return rate is 0.0%.
- What does it cost to enter the mary ruth multivitamin niche?
- Listings span $11.17–$63.72; the average listing price is $34.69 (sweet spot $15–$100). The average incumbent carries 10,440 reviews — the moat a new listing must climb.