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Mary Ruth Gut Health

Fail

The top 5 brands take 100% of clicks, so Mary Ruth Gut Health is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$69K/yr66K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
78%top-5 click share · 3 brands · 520 sellers

Flapen Score

Mary Ruth Gut Health against its category

The dotted line is the Health & Household average. Past it, Mary Ruth Gut Health is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mary Ruth Gut Health market on Amazon at a glance

Shoppers on Amazon United States searched for Mary Ruth Gut Health 66K times last year and spent an estimated $69K. All 3 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $69K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
2.4%
Market size, estimated
$69Ka year
Peak month
May3.0× the quietest month
Top search term
celtara gut health29K searches a year

02 · Price

A sale here is worth $44.77.

Listings sell for $44.77 on average, from $24.24 to $85.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $44.77 that is $4K to $11K a year per listing.

Average price
$44.77inside the $15 to $100 sweet spot
Price range
$24.24–$85.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #1,640 within Digestive Supplements. It carries 474 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
13.2%
Average rank
#1,640in Digestive Supplements
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
474per listing
Listings tracked
10

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mary Ruth Gut Health products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

520

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 228%
  • Brand 32%
  • Open — no brand owns it (0%)

Demand

Mary Ruth Gut Health search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Mary Ruth Gut Health search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • celtara gut health29K/yr
  • celtara8K/yr
  • mary ruth gut health12K/yr
  • celtera gut health4K/yr
  • mary ruth gut flora3K/yr
  • mary ruth complete gut health 3 in 14K/yr
  • mary ruth gut health 3 in 13K/yr
  • mary ruth complete gut health2K/yr

Reviews and returns

What reviews say buyers love and hate about Mary Ruth Gut Health

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Regulates Digestion”
0.2%of orders come back
“Had Been experiencing new cramping bloating”
A buyer, on “Regulates Digestion”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mary Ruth Gut Health questions

Answered from the same tracked data.