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Marvel Wrapping Paper

Fail

Shoppers spend an estimated $53K a year here, so Marvel Wrapping Paper is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$53K/yr67K searches / yr
90-day growth
+21.0%search demand this quarter
Competition
64%top-5 click share · 10 brands · 21 sellers

Flapen Score

Marvel Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Marvel Wrapping Paper is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marvel Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Marvel Wrapping Paper 67K times last year and spent an estimated $53K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
+21.0%
Conversion, latest week
6.5%
Market size, estimated
$53Ka year
Peak month
December5.5× the quietest month
Top search term
marvel wrapping paper20K searches a year

02 · Price

A sale here is worth $12.30.

Listings sell for $12.30 on average, from $6.04 to $24.89. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.30 that is $1K to $3K a year per listing.

Average price
$12.30under the $15 to $100 sweet spot
Price range
$6.04–$24.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,063 within Gift Wrap Paper. It carries 654 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
3.4%
Average rank
#1,063in Gift Wrap Paper
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
654per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Marvel Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

21

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Brand 128%
  • Brand 227%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (4 brands, 15%)

Demand

Marvel Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Marvel Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marvel wrapping paper20K/yr
  • superhero wrapping paper13K/yr
  • avengers wrapping paper7K/yr
  • hulk wrapping paper7K/yr
  • superman wrapping paper9K/yr
  • comic book wrapping paper5K/yr
  • marvel wrapping paper birthday boy3K/yr
  • super hero wrapping paper for boys4K/yr

Reviews and returns

What reviews say buyers love and hate about Marvel Wrapping Paper

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Value For Money”
1.3%of orders come back
“Too expensive for what little you get”
A buyer, on “Value For Money”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Marvel Wrapping Paper questions

Answered from the same tracked data.