Is marula oil profitable to sell on Amazon United States?

The niche generates $359K/yr across 12 tracked products. 90-day search growth is +46.9%. Flapen's verdict: Worth a look (58/100).

How competitive is the marula oil niche?

11 brands and 41 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in marula oil?

Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.7%.

When does demand for marula oil peak?

Demand peaks in Jan–May; the busiest month runs 2.2× the quietest.

What does it cost to enter the marula oil niche?

Listings span $9.92–$34.57; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 971 reviews — the moat a new listing must climb.

Marula Oil

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.83

avg listing price — sweet spot $15–$100

Price range

Great$9.92–$34.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+46.9%

90-day search growth — must beat 0% to launch

Review moat

Good971.08

avg incumbent reviews — the moat a new listing must climb

Market size

Good$359K

$359K/yr · 226K searches

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Is marula oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, marula oil is a $359K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–May. Verdict: Worth a look — 58/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

marula oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $337K–$421K; units × avg price
Conversion rate: 9.4%
Avg BSR: #222
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 8.6%
Avg brand age: 66 months
Avg seller age: 149 days

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

17%

Cliganic26%
The Ordinary19%
SVA ORGANICS12%
PRIME NATURAL10%
Eva Naturals9%
HBNO8%
Open — no brand owns it (5 brands, 17%)

marula oil demand & seasonality

Weekly Amazon search volume, last 104 weeks — +46.9% search growth over the last 90 days.

Peak months: Jan, May · busiest ÷ quietest = 2.2×

Open Trend

Top marula oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

marula oil90K/yr +35.9%8.4% conv.
marula oil for face63K/yr +46.8%11.6% conv.
marula oil organic cold pressed13K/yr +691.1%12.5% conv.
marula oil for hair13K/yr -29.9%2.5% conv.
marula oil for skin7K/yr +83.0%8.9% conv.
marula oil for face organic cold pressed3K/yr +979.5%10.3% conv.
marula oil organic11K/yr -25.0%9.5% conv.
marula facial oil5K/yr -28.8%10.3% conv.
marula4K/yr +18.0%5.2% conv.
organic marula oil3K/yr +60.0%9.0% conv.

All search terms

Top marula oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cliganic Organic Marula Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)

Cliganic$9.924.7★1,179 rev

The Ordinary 100% Cold-Pressed Virgin Marula Oil Antioxidant-Rich Unrefined Oil for Radiant Skin 1 Fl Oz

The Ordinary$11.054.7★807 rev

SVA Organic Marula Seed Oil - 4 Fl Oz - 100% Natural Cold Pressed Virgin Marula Oil Organic - for Face Skin Care Hair Care Scalp Massage & Body Massage Unrefined Carrier Oil with Dropper

SVA ORGANICS$17.324.6★1,075 rev

PRIME NATURAL Organic Marula Oil 4oz/120ml - USDA Certified - Cold Pressed Unrefined Virgin - 100% Pure Natural Vegan Best for Face Body Hair Nails Skin Care

PRIME NATURAL$25.394.6★453 rev

Eva Naturals Marula Oil 100% Pure Cold Pressed Oil for Face Hair Skin & Body Lightweight Facial & Massage Serum Moisturizer for Aging Care Gua Sha & Beard Use

Eva Naturals$16.454.6★1,030 rev

Newest

by launch date

Liquid Gold Inc - 12 oz - Marula Oil - Pure Cold Pressed Organic

Liquid Gold Inc$18.8262 rev

2y ago

HBNO Organic Marula Oil - Huge 4 oz (120ml) Value Size - USDA Certified Organic Marula Seed Oil Cold Pressed for Face Body Lips Shampoo & Conditioner

HBNO$16.78248 rev

3y ago

Gya Labs Marula Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage

Gya Labs$10.033,249 rev

3y ago

Cliganic Organic Marula Oil 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined (Packaging May Vary)

Cliganic$9.921,179 rev

5y ago

Cliganic Organic Marula Oil 2oz - 100% Pure - For Face & Hair | Natural Cold Pressed Unrefined

Cliganic$17.721,179 rev

5y ago

What reviews say buyers love and hate about marula oil

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry17%

“Its moisturizing”

Quality-Overall17%

“Great quality Marula oil”

Suitability Combination Skin9%

“Great for skin”

Soft Feel7%

“It goes on very smoothly”

Value For Money7%

“Worth It”

Suitability Dry Skin5%

“my face doesnt get dry skin anymore”

Absorbency4%

“It absorbs very well”

Brightness/Shine/Glow4%

“along with a beautiful glow”

Suitability Oily Skin4%

“This oils has done wonders for my skin”

Oily/Greasy3%

“It provides a lovely lightweight, non greasy feel, that provides true hydration from within, along with a beautiful glow”

What buyers complain about

Smell11%

“has no fragrance”

Value For Money10%

“It is expensive”

Oily/Greasy7%

“Starts oily, absorbs quickly”

Leak-Proof5%

“Arrived broken and leaking”

Side Effects5%

“I didn't really notice any benefits”

Color4%

“when I compared the bottle of oil that I currently have to the bottle that was shipped to me the colors looked off”

Suitability Long Hair3%

“My hair is long and naturally curly”

Allergies3%

“Skin irritation”

Absorbency3%

“Slow Absorption”

Skin Health3%

“Skin irritation”

Top return reasons

Leak-Proof17%

Oily/Greasy15%

Smell14%

Advertised Vs Actual Product12%

Size-Overall5%

Value For Money5%

Moist/Dry4%

Product Condition4%

Defective Material/Parts3%

Texture/Consistency-Overall3%

Common marula oil questions

Is marula oil profitable to sell on Amazon United States?: The niche generates $359K/yr across 12 tracked products. 90-day search growth is +46.9%. Flapen's verdict: Worth a look (58/100).
How competitive is the marula oil niche?: 11 brands and 41 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in marula oil?: Top complaints mined from reviews: Smell, Value For Money, Oily/Greasy. The return rate is 0.7%.
When does demand for marula oil peak?: Demand peaks in Jan–May; the busiest month runs 2.2× the quietest.
What does it cost to enter the marula oil niche?: Listings span $9.92–$34.57; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 971 reviews — the moat a new listing must climb.