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Mars Men

Maybe

An estimated 0.0% of orders come back. But the top 5 products take 100% of clicks, so Mars Men is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$4.3M/yr1.5M searches / yr
90-day growth
-8.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 32 sellers

Flapen Score

Mars Men against its category

The dotted line is the Health & Household average. Past it, Mars Men is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mars Men market on Amazon at a glance

Shoppers on Amazon United States searched for Mars Men 1.5M times last year and spent an estimated $4.3M. All 4 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.3M a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
5.2%
Market size, estimated
$4.3Ma year
Top search term
mars mens supplements testosterone269K searches a year

02 · Price

A sale here is worth $57.37.

Listings sell for $57.37 on average, from $15.12 to $93.49. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At $57.37 that is $344K to $459K a year per listing.

Average price
$57.37inside the $15 to $100 sweet spot
Price range
$15.12–$93.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
$344K–$459K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #241 within Testosterone Boosters. It carries 775 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.9%
Average rank
#241in Testosterone Boosters
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
775per listing
Listings tracked
5

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mars Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 27%
  • Brand 34%
  • Brand 44%

Search terms

Top Mars Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mars mens supplements testosterone269K/yr
  • mars men785K/yr
  • mars men testosterone booster232K/yr
  • marsmen testosterone supplement23K/yr
  • marsmen23K/yr
  • mars men supplement11K/yr
  • men mars5K/yr
  • mars man9K/yr
  • mars for men9K/yr
  • mars men testosterone support37K/yr

Reviews and returns

What reviews say buyers love and hate about Mars Men

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Energy Level”
16%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No results”
A buyer, on “Functionality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mars Men questions

Answered from the same tracked data.