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Mars Ashwagandha

Fail

Demand is soft, at -50.6% this quarter, so Mars Ashwagandha is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$325K/yr1.9M searches / yr
90-day growth
-50.6%search demand this quarter
Competition
81%top-5 click share · 4 brands · 43 sellers

Flapen Score

Mars Ashwagandha against its category

The dotted line is the Health & Household average. Past it, Mars Ashwagandha is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mars Ashwagandha market on Amazon at a glance

Shoppers on Amazon United States searched for Mars Ashwagandha 1.9M times last year and spent an estimated $325K. All 4 brands take every click. Demand peaks in Mar–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $325K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
0.3%
Market size, estimated
$325Ka year
Peak month
March13.3× the quietest month
Top search term
mars1.8M searches a year

02 · Price

A sale here is worth $51.56.

Listings sell for $51.56 on average, from $10.39 to $93.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $51.56 that is $13K to $26K a year per listing.

Average price
$51.56inside the $15 to $100 sweet spot
Price range
$10.39–$93.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$13K–$26K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #911 within Pre-Workout. It carries 387 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
64%
Out of stock, average day
2.1%
Average rank
#911in Pre-Workout
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
387per listing
Listings tracked
11

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mars Ashwagandha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 223%
  • Brand 33%
  • Brand 43%

Demand

Mars Ashwagandha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Nov · busiest ÷ quietest = 13.3×

Search terms

Top Mars Ashwagandha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mars1.8M/yr
  • marsi6K/yr
  • mars supplements4K/yr
  • mars by ghc4K/yr
  • mars supplement for men15K/yr
  • mars men nitric oxide5K/yr

Reviews and returns

What reviews say buyers love and hate about Mars Ashwagandha

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No results”
A buyer, on “Functionality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mars Ashwagandha questions

Answered from the same tracked data.