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Marlboro Cigarettes

Maybe

The products selling today average only 3.5★. But shoppers spend an estimated $40K a year here, so Marlboro Cigarettes is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$40K/yr143K searches / yr
90-day growth
+26.0%search demand this quarter
Competition
61%top-5 click share · 8 brands · 25 sellers

Flapen Score

Marlboro Cigarettes against its category

The dotted line is the Health & Household average. Past it, Marlboro Cigarettes is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marlboro Cigarettes market on Amazon at a glance

Shoppers on Amazon United States searched for Marlboro Cigarettes 143K times last year and spent an estimated $40K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
+26.0%
Conversion, latest week
1.2%
Market size, estimated
$40Ka year
Peak month
November1.4× the quietest month
Top search term
cigarettes carton66K searches a year

02 · Price

A sale here is worth $22.66.

Listings sell for $22.66 on average, from $6.39 to $53.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.66 that is $0 to $2K a year per listing.

Average price
$22.66inside the $15 to $100 sweet spot
Price range
$6.39–$53.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #117 within Smoking Cessation. It carries 1,103 reviews at 3.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#117in Smoking Cessation
Average rating
3.46 starsAmazon United States average 4.42 stars
Average reviews
1,103per listing
Listings tracked
18

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
62 months

Products

Top Marlboro Cigarettes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

25

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

3%

  • Brand 166%
  • Brand 211%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 3%)

Demand

Marlboro Cigarettes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Marlboro Cigarettes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cigarettes carton66K/yr
  • marlboro cigarettes carton36K/yr
  • carton of cigarettes10K/yr
  • marlboro lights cigarettes8K/yr
  • marlboro cigarettes carton tobacco6K/yr
  • pall mall cigarettes carton4K/yr
  • marlboro lights cigarettes carton4K/yr
  • cigarette carton4K/yr
  • cigarettes carton tobacco3K/yr
  • camel cigarettes carton2K/yr

Reviews and returns

What reviews say buyers love and hate about Marlboro Cigarettes

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Taste-Overall”
0.7%of orders come back
“Horrible taste”
A buyer, on “Taste-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Marlboro Cigarettes questions

Answered from the same tracked data.