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Marjoram Essential Oil

Fail

Shoppers spend an estimated $37K a year here, so Marjoram Essential Oil is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$37K/yr28K searches / yr
90-day growth
-3.6%search demand this quarter
Competition
60%top-5 click share · 16 brands · 32 sellers

Flapen Score

Marjoram Essential Oil against its category

The dotted line is the Health & Household average. Past it, Marjoram Essential Oil is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Marjoram Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Marjoram Essential Oil 28K times last year and spent an estimated $37K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 10.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-3.6%
Conversion, latest week
10.3%
Market size, estimated
$37Ka year
Peak month
January1.3× the quietest month
Top search term
marjoram essential oil17K searches a year

02 · Price

A sale here is worth $13.06.

Listings sell for $13.06 on average, from $4.05 to $31.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $13.06 that is $1K to $3K a year per listing.

Average price
$13.06under the $15 to $100 sweet spot
Price range
$4.05–$31.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #324 within Aromatherapy. It carries 683 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
90%
Out of stock, average day
6.5%
Average rank
#324in Aromatherapy
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
683per listing
Listings tracked
20

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
85 months

Products

Top Marjoram Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

32

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

25%

  • Brand 131%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 57%
  • Brand 67%

Demand

Marjoram Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Marjoram Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • marjoram essential oil17K/yr
  • sweet marjoram essential oil5K/yr
  • marjoram oil3K/yr
  • marjoram essential oil organic2K/yr

Reviews and returns

What reviews say buyers love and hate about Marjoram Essential Oil

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Smell”
0.6%of orders come back
“I dont think this smells like sweet marjoram”
A buyer, on “Smell”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Marjoram Essential Oil questions

Answered from the same tracked data.