Is mario wrapping paper profitable to sell on Amazon United States?

The niche generates $68K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.3%. Flapen's verdict: Skip it (48/100).

How competitive is the mario wrapping paper niche?

13 brands and 42 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in mario wrapping paper?

Top complaints mined from reviews: Size-Overall, Gifting Purpose, Value For Money. The return rate is 0.3%.

When does demand for mario wrapping paper peak?

Demand peaks in May–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the mario wrapping paper niche?

Listings span $2.87–$16.49; the average listing price is $8.43 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.

Mario Wrapping Paper

Skip it

Prices mostly outside the sweet spot ($2.87–$16.49) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great351.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+52.3%

90-day search growth — must beat 0% to launch

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Bad$8.43

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$68K

$68K/yr · 93K searches

Price range

Bad$2.87–$16.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is mario wrapping paper profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mario wrapping paper is a $68K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

mario wrapping paper market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 8.6%
Avg BSR: #2,186
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 5.8%
Avg brand age: 31 months
Avg seller age: 148 days

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

Hallmark40%
Dtiafu21%
Super Mario12%
Fuyhiuous8%
RUSPEPA4%
Danilo Promotions LTD3%
Open — no brand owns it (7 brands, 13%)

mario wrapping paper demand & seasonality

Weekly Amazon search volume, last 104 weeks — +52.3% search growth over the last 90 days.

Peak months: May, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top mario wrapping paper search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mario wrapping paper40K/yr +65.1%6.3% conv.
super mario wrapping paper16K/yr +70.5%5.5% conv.
mario birthday card13K/yr +27.4%9.8% conv.
mario wrapping paper birthday boy8K/yr +60.7%9.2% conv.
super mario birthday card6K/yr +13.8%10.4% conv.
nintendo wrapping paper6K/yr +12.7%3.8% conv.
mario christmas wrapping paper5K/yr +54.0%3.5% conv.

All search terms

Top mario wrapping paper products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dtiafu Game Wrapping Paper Boy Birthday Style Gift Wrap Paper Bulk Funny Video Game Design for Girls Boys Kids Baby Shower Holiday 20 X 28 Inch Folded Flat (6 Sheet Recyclable)

Dtiafu$8.734.3★110 rev

Hallmark Nintendo Super Mario Bros. Birthday Card (New Level of Fun) for Kids Teens Gamers

Hallmark$6.034.9★117 rev

Super Mario Characters Gift Wrap (Pack of 4) (One Size) (Multicolored)

Super Mario$9.984.5★116 rev

Fuyhiuous 4Pack Mari-o Gift Wrapping Paper 20 x 30 Kraft Paper Wrapping Paper Sheets Pack for Kids Birthday Party Storage Festive Decoratio (Maio)

Fuyhiuous$12.844.5★47 rev

Hallmark Nintendo Super Mario Wrapping Paper Rolls for Kids with Cutlines on Reverse (3 Rolls: 60 Sq. Ft. Total) Mario Luigi Yoshi Bowser Princess Peach Toad

Hallmark$16.494.7★360 rev

Newest

by launch date

Hallmark Signature Nintendo Super Mario Birthday Card (Another Winning Year) for Kids Teens Gamers

Hallmark$7.28123 rev

9mo ago

RUSPEPA Reversible Boys Birthday Wrapping Paper Roll Mini Roll Colorful Pixel Art and Building Block Design Funny Fortnite Gift Wrap Paper for Birthday Gaming Theme Party 17 Inches x 16.4 Feet

RUSPEPA$9.80221 rev

11mo ago

Danilo Promotions LTD Super Mario Wrapping Paper 2 Sheet 2 Tags Birthday Gift Wrap

Danilo Promotions LTD$7.9419 rev

11mo ago

Video Game Birthday Gift Bag for Kids - Gaming Themed Gift Bag with Card and Tissue Paper & Wrapping Paper - Bday Party Decorations Supplies for Boys & Girls Baby Showers & Bday Celebrations

HSKMAKE$8.3630 rev

1y ago

Hallmark Paper Wonder Nintendo Super Mario Bros. Pop-Up Card (Youre the Star) for Birthdays Graduations Congrats

Hallmark$12.0934 rev

1y ago

What reviews say buyers love and hate about mario wrapping paper

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Well made & perfect for a birthday gift”

Taste-Overall9%

“A fun little treat with all the hype over the new movie”

Value For Money8%

“Great price for the amount”

Durability7%

“Very durable”

Thickness7%

“Very cute and good thickness”

Advertised Vs Actual Product6%

“it does the job”

Size-Overall6%

“Very nice, good size quality I needed it for the thematic party of my son since it can not be obtained in any store I am happy to find this one”

Gifting Purpose5%

“Perfect for smaller gifts”

Color4%

“It's colorful, bright, and perfect for a party & birthday”

Strength3%

“Sturdy”

What buyers complain about

Size-Overall27%

“So much shorter than I thought it would be”

Gifting Purpose14%

“rip while I was wrapping the gifts that I had bought to be wrapped”

Value For Money11%

“Price was a bit high”

Thickness9%

“It's not the thin kind either”

Artificial Colors7%

“we were very upset that the ones we received in a purple box contain dyes”

Quality-Overall6%

“the manufacturer of the paper or Amazon for the lack of quality control”

Taste-Overall5%

“now they're just another nasty fruit snack”

Engraving/Paint/Sublimation3%

“Birthday is spelled wrong all over the paper”

Recycle/Reuse3%

“After trimming, however, they are often too short to reuse and end up being thrown away”

Advertised Vs Actual Product3%

“overpriced and inaccurately described”

Top return reasons

Size-Overall79%

Advertised Vs Actual Product6%

Value For Money4%

Thin3%

Strength2%

Gifting Purpose1%

Material Quality1%

Quality-Overall1%

Defective Material/Parts0%

Functionality-Overall0%

Common mario wrapping paper questions

Is mario wrapping paper profitable to sell on Amazon United States?: The niche generates $68K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +52.3%. Flapen's verdict: Skip it (48/100).
How competitive is the mario wrapping paper niche?: 13 brands and 42 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in mario wrapping paper?: Top complaints mined from reviews: Size-Overall, Gifting Purpose, Value For Money. The return rate is 0.3%.
When does demand for mario wrapping paper peak?: Demand peaks in May–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the mario wrapping paper niche?: Listings span $2.87–$16.49; the average listing price is $8.43 (sweet spot $15–$100). The average incumbent carries 351 reviews — the moat a new listing must climb.