Is Mario Wrapping Paper profitable to sell on Amazon United States?

Flapen scores Mario Wrapping Paper 48 out of 100 on Amazon United States, a Fail. Shoppers spend $68K a year across 18 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew +52.3% in the last 90 days.

How competitive is the Mario Wrapping Paper niche on Amazon United States?

13 brands and 42 sellers compete in Mario Wrapping Paper on Amazon United States. The top 5 Mario Wrapping Paper products take 60% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Mario Wrapping Paper?

Mario Wrapping Paper buyers on Amazon United States complain most about Size-Overall, Gifting Purpose, and Value For Money. An estimated 0.3% of orders come back.

When does demand for Mario Wrapping Paper peak?

Search demand for Mario Wrapping Paper on Amazon United States peaks in May–Nov–Dec, and the busiest month runs 4.2× the quietest.

What does it cost to enter the Mario Wrapping Paper niche?

Mario Wrapping Paper sells for $8.43 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $2.87 to $16.49. The average product has 351 reviews, the count a new listing must catch up to.

Mario Wrapping Paper

Fail

Prices span $2.87–$16.49, mostly outside the sweet spot, so Mario Wrapping Paper is a Fail.

Flapen Score: 48
48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size: $68K/yr93K searches / yr
90-day growth: +52.3%search demand this quarter
Competition: 60%top-5 click share · 13 brands · 42 sellers

Flapen Score

Mario Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Mario Wrapping Paper is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The Mario Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Mario Wrapping Paper 93K times last year and spent an estimated $68K. The top 5 brands take 85% of clicks. Demand peaks in May–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months: 93K
Growth, 90 days vs prior 90: +52.3%
Conversion, latest week: 8.6%
Market size, estimated: $68Ka year
Peak month: December4.2× the quietest month
Top search term: mario wrapping paper40K searches a year

02 · Price

A sale here is worth $8.43.

Listings sell for $8.43 on average, from $2.87 to $16.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.43 that is $2K to $4K a year per listing.

Average price: $8.43under the $15 to $100 sweet spot
Price range: $2.87–$16.49
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $2K–$4K
Returns: 0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #2,186 within Gift Wrap Paper. It carries 351 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 5.8%
Average rank: #2,186in Gift Wrap Paper
Average rating: 4.68 starsAmazon United States average 4.42 stars
Average reviews: 351per listing
Listings tracked: 18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Mario Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

Brand 140%
Brand 221%
Brand 312%
Brand 48%
Brand 54%
Brand 63%
Open — no brand owns it (7 brands, 13%)

Demand

Mario Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Mario Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

mario wrapping paper40K/yr +65.1%6.3% conv.
super mario wrapping paper16K/yr +70.5%5.5% conv.
mario birthday card13K/yr +27.4%9.8% conv.
mario wrapping paper birthday boy8K/yr +60.7%9.2% conv.
super mario birthday card6K/yr +13.8%10.4% conv.
nintendo wrapping paper6K/yr +12.7%3.8% conv.
mario christmas wrapping paper5K/yr +54.0%3.5% conv.

Reviews and returns

What reviews say buyers love and hate about Mario Wrapping Paper

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”

27%of negative reviews mention “Size-Overall”

0.3%of orders come back

“So much shorter than I thought it would be”

A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Mario Wrapping Paper questions

Answered from the same tracked data.

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