Is marigold oil profitable to sell on Amazon United States?

The niche generates $36K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Skip it (46/100).

How competitive is the marigold oil niche?

15 brands and 28 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in marigold oil?

Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.9%.

What does it cost to enter the marigold oil niche?

Listings span $7.86–$42.65; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 1,055 reviews — the moat a new listing must climb.

Marigold Oil

Skip it

Soft demand (-75.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Price range

Great$7.86–$42.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.20

avg listing price — sweet spot $15–$100

Review moat

Good1,054.9

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$36K

$36K/yr · 49K searches

Growth

Bad-75.0%

90-day search growth — must beat 0% to launch

Is marigold oil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, marigold oil is a $36K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 71% of demand. Verdict: Skip it — 46/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

marigold oil market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $24K–$32K; units × avg price
Conversion rate: 4.5%
Avg BSR: #882
Page quality: 0%
Prime: 90%
Sponsored: 90%
Out of stock: 14.1%
Avg brand age: 76 months
Avg seller age: 154 days

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

dève herbes24%
Botanical Beauty18%
Sheer Essence17%
AKARZ6%
Greenwood Essential6%
Gya Labs6%

marigold oil demand & seasonality

Weekly Amazon search volume, last 24 weeks — -75.0% search growth over the last 90 days.

Open Trend

Top marigold oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

marigold oil20K/yr -67.0%3.2% conv.
marigold essential oil5K/yr +13.9%3.4% conv.
marigold oil for skin15K/yr -93.0%5.0% conv.
marigold oil for acne9K/yr -91.6%3.5% conv.

All search terms

Top marigold oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

dève herbes$11.553.9★55 rev

Botanical Beauty CALENDULA OIL Egyptian Calendula Officinalis Marigold Oil Pure Natural for FACE SKIN BODY HAIR NAILS 0.5 Fl.oz.- 15 ml Skin Moisturizer Oil

Botanical Beauty$12.984.6★382 rev

Yellow Marigold Oil -(Tagetes)- Essential Oil 100% Pure Natural Undiluted Uncut Therapeutic Grade Oil 0.16 Fl.OZ

Sheer Essence$13.474.3★44 rev

Gya Labs Calendula Oil - 1 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage

Gya Labs$13.734.5★3,249 rev

Yellow Marigold Essential Oil | 100% Pure Undiluted and Natural | Premium Therapeutic Grade Oils for Aromatherapy & Diffuser (5ML)

Shudh Aura$11.550.0★0 rev

Newest

by launch date

Yellow Marigold Essential Oil | 100% Pure Undiluted and Natural | Premium Therapeutic Grade Oils for Aromatherapy & Diffuser (5ML)

Shudh Aura$11.550 rev

6mo ago

Marigold and Melon Fragrance Oil 2 oz

Bramble Berry$14.553 rev

8mo ago

elesysy Organics Acne Killer Day Balm 2.0 Natural Botanical Acne Treatment for Face Body & Back | Reduces Pimples Blackheads & Redness | Balancing Hydrating & Non-Comedogenic Formula

elesysy$12.8714 rev

9mo ago

SDXJIOGE Organic Acne & Redness Relief Set Organic Acne & Redness Killer Balm Natural Clearing Balm for Face Soothing Breakout Control & Skin Repair Kit for All Skin Types

SDXJIOGE$42.6577 rev

9mo ago

AKARZ 100ml Marigold Essential Oil Natural Marigold Oil Pure for Candle Making DIY Skincare Products Massage Home Spa Relaxation

AKARZ$17.961 rev

10mo ago

What reviews say buyers love and hate about marigold oil

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin22%

“Sensitive skin friendly”

Quality-Overall15%

“Very high quality”

Smell13%

“has a pleasant, mild smell”

Allergies7%

“doesn't cause irritation”

Cleansing5%

“My face feels clean”

Moist/Dry4%

“then spray a bit of rosewater to finish it lovely moisturizing”

Soft Feel4%

“leaves skin soft”

Symptom Reduction3%

“After just a few uses, I noticed a significant reduction in redness and inflammation, and my skin felt calmer and healthier”

Side Effects3%

“The effects of this product is amazing”

Natural Ingredients2%

“A NATURAL miracle”

What buyers complain about

Allergies22%

“turns out it made my skin break out in a dermatitis rash”

Value For Money12%

“Should be cheaper for the amount youre getting”

Smell9%

“No scent”

Functionality-Overall6%

“Doesnt work”

Leak-Proof6%

“upon receiving the oil had leaked everywhere”

Advertised Vs Actual Product6%

“Misleading, description different from what's on bottle and box”

Suitability Combination Skin6%

“This product was not good for my sensitive skin”

Oily/Greasy3%

“Very oily consistency that I thought was hydrating”

Skin Health3%

“that's not healthy to put on the skin for a long period because it's a corticosteroid”

Ease Of Use3%

“hard to use”

Top return reasons

Advertised Vs Actual Product24%

Leak-Proof16%

Smell16%

Functionality-Overall9%

Oily/Greasy9%

Product Condition5%

Size-Overall4%

Defective Material/Parts3%

Ingredients-Overall3%

Quality-Overall2%

Common marigold oil questions

Is marigold oil profitable to sell on Amazon United States?: The niche generates $36K/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Skip it (46/100).
How competitive is the marigold oil niche?: 15 brands and 28 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in marigold oil?: Top complaints mined from reviews: Allergies, Value For Money, Smell. The return rate is 0.9%.
What does it cost to enter the marigold oil niche?: Listings span $7.86–$42.65; the average listing price is $16.20 (sweet spot $15–$100). The average incumbent carries 1,055 reviews — the moat a new listing must climb.