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Mardi Gras Napkins

Skip it

Soft demand (-92.6% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 67Competition 41Returns 85Price range 36Avg price 42Brand share 46Review moat 97Quality gap 37

Review moat

Incredible51.31

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Avg price

Okay$10.99

avg listing price — sweet spot $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$5.88–$20.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$33K

$33K/yr · 49K searches

Growth

Bad-92.6%

90-day search growth — must beat 0% to launch

Is mardi gras napkins profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mardi gras napkins is a $33K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mardi gras napkins market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$55K–$66K
units × avg price
Conversion rate
6.0%
Avg BSR
#2,376
Page quality
0%
Prime
92%
Sponsored
38%
Out of stock
32.6%
Avg brand age
33 months
Avg seller age
178 days

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 rising

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

17%

  • IHR Ideal Home Range27%
  • Utolily18%
  • Jajajuegos15%
  • OXYLIPO9%
  • Censen8%
  • Yeaqee6%
  • Open — no brand owns it (4 brands, 17%)

mardi gras napkins demand & seasonality

Weekly Amazon search volume, last 104 weeks — -92.6% search growth over the last 90 days.
9K7KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 30.5×

Top mardi gras napkins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • mardi gras napkins35K/yr
  • mardi gras napkins paper6K/yr
  • mardi gras cocktail napkins8K/yr
All search terms

Top mardi gras napkins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$3K15%$5K20%$7K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about mardi gras napkins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Great quality”

Color17%

“Pretty”

Ease Of Use8%

“still practical”

Value For Money8%

“I think that for the price paid that they are a good value”

Advertised Vs Actual Product6%

“Exactly what I wanted very cute”

What buyers complain about

Color25%

“The color and print is a bit more faded then the picture and not quite as bright”

Leak-Proof13%

“it doesn't wipe up spills well”

Value For Money8%

“pricey for the quantity”

Top return reasons

Size-Overall29%
Value For Money19%
Color19%
Smell10%
Advertised Vs Actual Product7%
Defective Material/Parts5%
Design-Overall5%
Product Condition5%
Color Fading/Discoloration2%

Common mardi gras napkins questions

Is mardi gras napkins profitable to sell on Amazon United States?
The niche generates $33K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -92.6%. Flapen's verdict: Skip it (40/100).
How competitive is the mardi gras napkins niche?
10 brands and 15 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in mardi gras napkins?
Top complaints mined from reviews: Color, Leak-Proof, Value For Money. The return rate is 1.5%.
When does demand for mardi gras napkins peak?
Demand peaks in Jan–Feb–Mar; the busiest month runs 30.5× the quietest.
What does it cost to enter the mardi gras napkins niche?
Listings span $5.88–$20.12; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 51 reviews — the moat a new listing must climb.