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Mardi Gras Napkins

Fail

Demand is soft, at -92.6% this quarter, so Mardi Gras Napkins is a Fail.

Flapen Score
40
40 / 100
Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 49
Market size
$33K/yr49K searches / yr
90-day growth
-92.6%search demand this quarter
Competition
60%top-5 click share · 10 brands · 15 sellers

Flapen Score

Mardi Gras Napkins against its category

The dotted line is the Health & Household average. Past it, Mardi Gras Napkins is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mardi Gras Napkins market on Amazon at a glance

Shoppers on Amazon United States searched for Mardi Gras Napkins 49K times last year and spent an estimated $33K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-92.6%
Conversion, latest week
6.0%
Market size, estimated
$33Ka year
Peak month
February30.5× the quietest month
Top search term
mardi gras napkins35K searches a year

02 · Price

A sale here is worth $10.99.

Listings sell for $10.99 on average, from $5.88 to $20.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $10.99 that is $0 to $1K a year per listing.

Average price
$10.99under the $15 to $100 sweet spot
Price range
$5.88–$20.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #2,376 within Disposable Napkins. It carries 51 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
92%
Out of stock, average day
32.6%
Average rank
#2,376in Disposable Napkins
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
51per listing
Listings tracked
13

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Mardi Gras Napkins products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

15

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

17%

  • Brand 127%
  • Brand 218%
  • Brand 315%
  • Brand 49%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (4 brands, 17%)

Demand

Mardi Gras Napkins search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 30.5×

Search terms

Top Mardi Gras Napkins search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mardi gras napkins35K/yr
  • mardi gras napkins paper6K/yr
  • mardi gras cocktail napkins8K/yr

Reviews and returns

What reviews say buyers love and hate about Mardi Gras Napkins

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Color”
1.5%of orders come back
“The color and print is a bit more faded then the picture and not quite as bright”
A buyer, on “Color”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Mardi Gras Napkins questions

Answered from the same tracked data.