March Madness
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great145.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.65avg listing price — sweet spot $15–$100
Price range
Good$8.65–$28.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 182K searches
Growth
Bad-97.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is march madness profitable on Amazon?
According to Flapen's Amazon United States niche tracking, march madness is a $44K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 21/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
march madness market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $133K–$167K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,356
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 16.0%
- Avg brand age
- 28 months
- Avg seller age
- 178 days
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 rising
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Seyal25%
- Northwest24%
- Suclain21%
- Zhynice17%
- Logo Brands14%
march madness demand & seasonality
Weekly Amazon search volume, last 22 weeks — -97.7% search growth over the last 90 days.Top march madness search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- march madness78K/yr
- march madness decorations87K/yr
- march madness decor8K/yr
- march madnes9K/yr
Top march madness products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Basketball and Hoop Garland Decorations Sports-Themed Banner for Game Day Parties Team Celebrations Tournaments Sports Bars Athlete Events or Basketball-Themed Room and Event Dcor
Seyal$8.654.4★286 rev
Northwest NCAA DI Mens Basketball Championship March Madness Wall Hanging with Grommets 50X60 Inches
Northwest$19.184.9★10 rev
Suclain 24 Pieces Basketball Hoop Snack Cups Basketball Party Decorations Paper Party Supplies Paper Snack Cups Disposable Treat Food Bowls for Ball Themed Birthday Favors
Suclain$14.144.5★414 rev
Basketball Party Decorations Basketball Banner Set 3Pcs Let The Madness Begin Door Cover Hanging Welcome Its Game Time Porch Sign for Indoor Outdoor March Madness Basketball Theme Party Supplies
Zhynice$12.694.8★18 rev
Logo Brands March Madness 20 oz Stainless Steel Tumbler - Official March Madness Logo Powder-Coated Steel 20 Fluid Ounces
Logo Brands$28.585.0★1 rev
Newest
by launch dateLogo Brands March Madness 20 oz Stainless Steel Tumbler - Official March Madness Logo Powder-Coated Steel 20 Fluid Ounces
Logo Brands$28.581 rev
Northwest NCAA DI Mens Basketball Championship March Madness Wall Hanging with Grommets 50X60 Inches
Northwest$19.1810 rev
Basketball Party Decorations Basketball Banner Set 3Pcs Let The Madness Begin Door Cover Hanging Welcome Its Game Time Porch Sign for Indoor Outdoor March Madness Basketball Theme Party Supplies
Zhynice$12.6918 rev
Suclain 24 Pieces Basketball Hoop Snack Cups Basketball Party Decorations Paper Party Supplies Paper Snack Cups Disposable Treat Food Bowls for Ball Themed Birthday Favors
Suclain$14.14414 rev
Basketball and Hoop Garland Decorations Sports-Themed Banner for Game Day Parties Team Celebrations Tournaments Sports Bars Athlete Events or Basketball-Themed Room and Event Dcor
Seyal$8.65286 rev
Trending
90-day click momentumLogo Brands March Madness 20 oz Stainless Steel Tumbler - Official March Madness Logo Powder-Coated Steel 20 Fluid Ounces
Logo Brands$28.585.0★
Basketball Party Decorations Basketball Banner Set 3Pcs Let The Madness Begin Door Cover Hanging Welcome Its Game Time Porch Sign for Indoor Outdoor March Madness Basketball Theme Party Supplies
Zhynice$12.694.8★
Basketball and Hoop Garland Decorations Sports-Themed Banner for Game Day Parties Team Celebrations Tournaments Sports Bars Athlete Events or Basketball-Themed Room and Event Dcor
Seyal$8.654.4★
Suclain 24 Pieces Basketball Hoop Snack Cups Basketball Party Decorations Paper Party Supplies Paper Snack Cups Disposable Treat Food Bowls for Ball Themed Birthday Favors
Suclain$14.144.5★
Northwest NCAA DI Mens Basketball Championship March Madness Wall Hanging with Grommets 50X60 Inches
Northwest$19.184.9★
What reviews say buyers love and hate about march madness
What buyers praise and complain about, mined from review topics.What buyers love
“they were better”
“Size was perfect to put chips or candies in it”
“Sturdy enough & thick”
“Sturdy enough & thick”
“Easy to put together”
“Overall, a simple”
“durable, and the graphics are vibrant and clearly printed”
“The Northwest NCAA DI Mens Basketball Championship March Madness Wall Hanging is a fun”
“The material feels lightweight”
What buyers complain about
“Needs better adhesive”
Top return reasons
Common march madness questions
- Is march madness profitable to sell on Amazon United States?
- The niche generates $44K/yr across 5 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -97.7%. Flapen's verdict: Skip it (21/100).
- How competitive is the march madness niche?
- 5 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in march madness?
- Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 3.6%.
- What does it cost to enter the march madness niche?
- Listings span $8.65–$28.58; the average listing price is $16.65 (sweet spot $15–$100). The average incumbent carries 146 reviews — the moat a new listing must climb.