Marathon Toilet Paper
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible$23.49–$81.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$52.12avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.7%90-day search growth — must beat 0% to launch
Review moat
Bad12,141.08avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 16K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Is marathon toilet paper profitable on Amazon?
According to Flapen's Amazon United States niche tracking, marathon toilet paper is a $70K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
marathon toilet paper market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $78K–$104K
- units × avg price
- Conversion rate
- 8.2%
- Avg BSR
- #5,728
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 67%
- Out of stock
- 3.5%
- Avg brand age
- 114 months
- Avg seller age
- 147 days
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
189
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Generic42%
- American Standart32%
- Georgia-Pacific12%
- Scott Professional6%
- Tork3%
- Amazon Basics3%
- Open — no brand owns it (1 brand, 2%)
Top marathon toilet paper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marathon Bath Tissue 2-Ply (6 Jumbo Rolls)
American Standart$36.594.2★38 rev
Bath Tissue 2-Ply 470 Sheets 48 Rolls
Generic$81.965.0★1 rev
Marathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls 1000 ft./roll
Generic$64.815.0★2 rev
Pacific Blue Select by Georgia-Pacific PRO Jumbo Jr 2-Ply High-Capacity Toilet Paper White 1000 Feet Per Roll 8 Toilet Tissue Rolls Per Case 13728
Georgia-Pacific$37.104.5★893 rev
Marathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls
Generic$57.750.0★0 rev
Newest
by launch dateMarathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls
Generic$57.750 rev
Marathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls 1000 ft./roll
Generic$64.812 rev
Bath Tissue 2-Ply 470 Sheets 48 Rolls
Generic$81.961 rev
Bath Tissue Standard Roll 2-Ply 4 x 4 470 Sheets 48 CT Marathon Individually Wrapped
Generic$58.7510 rev
Scott Professional 100% Recycled Fiber Standard Roll Bulk Toilet Paper (13217) 2-Ply Elevated Design White Individually Wrapped (80 Rolls of 473 Sheets 37 840 Sheet Total)
Scott Professional$53.8237,615 rev
Trending
90-day click momentumMarathon Jumbo Roll 2-Ply White Toilet Paper 6 rolls
Generic$57.750.0★
Georgia-Pacific Blue Select 2-Ply Embossed Toilet Paper 18280/01 550 Sheet Per Roll 80 Rolls Per Case
Georgia-Pacific$70.604.4★
Bath Tissue 2-Ply 470 Sheets 48 Rolls
Generic$81.965.0★
A Marathon Jumbo Roll Bath Tissue 2-Ply 900 ft Rolls 6 Rolls
Generic$59.690.0★
Pacific Blue Select by Georgia-Pacific PRO Jumbo Jr 2-Ply High-Capacity Toilet Paper White 1000 Feet Per Roll 8 Toilet Tissue Rolls Per Case 13728
Georgia-Pacific$37.104.5★
What reviews say buyers love and hate about marathon toilet paper
What buyers praise and complain about, mined from review topics.What buyers love
“Great Buy”
“Decent quality”
“It is soft as advertised”
“It is very reliable”
“As described”
“did not leave a mess”
“Its thick ply”
“This is easy when delivered”
“It holds up well”
“Does the job”
What buyers complain about
“Not Soft at all”
“Quality Control issue”
“Not as thick as name brand either”
“the box is smaller”
“Too expensive”
“Smells like mold”
“FALSE ADVERTISEMENT”
“Not as soft”
“really irritating to the skin”
“It falls apart while using”
Top return reasons
Common marathon toilet paper questions
- Is marathon toilet paper profitable to sell on Amazon United States?
- The niche generates $70K/yr across 12 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the marathon toilet paper niche?
- 7 brands and 189 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in marathon toilet paper?
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Thickness. The return rate is 0.1%.
- What does it cost to enter the marathon toilet paper niche?
- Listings span $23.49–$81.96; the average listing price is $52.12 (sweet spot $15–$100). The average incumbent carries 12,141 reviews — the moat a new listing must climb.