Marathon Paper Towels
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Incredible$30.46–$96.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.41avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Market size
Okay$123K$123K/yr · 32K searches
Review moat
Bad4,042.93avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Is marathon paper towels profitable on Amazon?
According to Flapen's Amazon United States niche tracking, marathon paper towels is a $123K/yr Amazon United States market (32K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
marathon paper towels market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $148K–$198K
- units × avg price
- Conversion rate
- 7.8%
- Avg BSR
- #262
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 53%
- Out of stock
- 0.0%
- Avg brand age
- 105 months
- Avg seller age
- 140 days
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
170
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
13%
- MegaDeal28%
- Amazon Basics15%
- Generic14%
- Tork13%
- BE Good Company11%
- Sam's Club7%
- Open — no brand owns it (3 brands, 13%)
marathon paper towels demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top marathon paper towels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Marathon Dispenser Roll Paper Towels (700ft. 6 Rolls)
MegaDeal$50.143.7★304 rev
Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)
Amazon Basics$30.464.3★2,861 rev
BE Good Company Marathon 2-ply House Hold Dispenser Paper Towel Rolls:12 Count
BE Good Company$65.184.1★65 rev
Marathon Multifold Paper Towels 4000 CT 1-Ply White
Generic$56.525.0★7 rev
LAURALS Marathon Multifold Paper Towels - 4 000 Count (2 Pack)
Sam's Club$77.004.6★8 rev
Newest
by launch date
Marathon Multifold Paper Towels 4000 Count ~ 1-Ply ~ White.
Generic$50.841 rev
Scott Professional Universal Multifold Paper Towels Bulk (58091) Absorbency Pockets White 9.2x9.4 Towel White Compressed Compact Case (250 Sheets/Pack 12 Packs/Case 3 000 Sheet Total)
Scott Professional$31.099,145 rev
Marathon Multifold Paper Towels 4000 CT 1-Ply White
Generic$56.527 rev
Marathon Dispenser Roll Towels 12 Count Non-Perforated 2-Ply White Paper Towels
Generic$96.712 rev
Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)
Amazon Basics$30.462,861 rev
Trending
90-day click momentumMarathon Multifold Paper Towels 4000 Count ~ 1-Ply ~ White.
Generic$50.845.0★
Scott Professional Universal Multifold Paper Towels Bulk (58091) Absorbency Pockets White 9.2x9.4 Towel White Compressed Compact Case (250 Sheets/Pack 12 Packs/Case 3 000 Sheet Total)
Scott Professional$31.094.4★
Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)
Amazon Basics$30.464.3★
LAURALS Marathon Multifold Paper Towels - 4 000 Count (2 Pack)
Sam's Club$77.004.6★
Scott Professional Universal Multifold Paper Towels Bulk (01840) Absorbency Pockets 9.2 x 9.4 sheets Standard Tier Compressed White (250 Sheets/Pack 16 Packs/Case 4 000 Sheets/Case)
Scott Professional$35.874.4★
What reviews say buyers love and hate about marathon paper towels
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is good, very absorbent”
“Great buy for your money”
“AS ADVERTISED”
“Soft & Absorbent”
“these will last us for quite some time”
“easy to use”
“Seems to work OK for just wiping up stuff”
“Nice and thick for bathroom use”
“I especially love they are from recycled material”
“A good size”
What buyers complain about
“they need to be thicker”
“BAD QUALITY”
“Not very absorbent”
“Fall apart”
“I learned that cheap things end up being expensive”
“super thin”
“They are not white”
“too small”
“they were really flimsy”
“Not as pictured”
Top return reasons
Common marathon paper towels questions
- Is marathon paper towels profitable to sell on Amazon United States?
- The niche generates $123K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (52/100).
- How competitive is the marathon paper towels niche?
- 9 brands and 170 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in marathon paper towels?
- Top complaints mined from reviews: Thickness, Quality-Overall, Absorbency. The return rate is 0.2%.
- When does demand for marathon paper towels peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the marathon paper towels niche?
- Listings span $30.46–$96.71; the average listing price is $49.41 (sweet spot $15–$100). The average incumbent carries 4,043 reviews — the moat a new listing must climb.